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The Goal of Advertising - Essay Example

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With Developing the technology and science over the last one hundred years, cars has become one of the most important things in our daily life. Why are cars important? Cars are important because they help with transportations whenever and wherever people need…
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The Goal of Advertising
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Download file to see previous pages In the Toyota Camry advertisement, from the ESSENCE magazine, the target audience will likely first see, in the lower middle section, a red Toyota Camry car with black windows facing the bottom left of the page. There is a building behind the car that covers most of the picture from the left and half of the picture from the right. A lot of people are standing around the car having fun; some of them are dancing, some of them are playing with musical instruments, and some of them appear from the building windows dancing and raising their hands. Also, there is a woman with a short dress, black jacket and black shoes standing next to the driver’s door. The ad contains some praise phrases in the top right of the ad, and the sky appears in the top right of the picture behind the praise phrases. There is also a phrase in the bottom left of the ad that says “ The 2015 Camry, your first bold choice”. Finally, the Toyota brand sign appears in the bottom right of the ad.
In the Toyota Prius advertisement, from the TRAVEL + LEISURE magazine, the target audience will likely first see, in the right section, a back of a gray Toyota Prius with an open trunk that contains a lot of bags facing the middle left of the picture. There are many trees that cover most of the background from the middle to the top of the ad, and small pieces of wood covering the rest of the background from the middle to the bottom. ...Download file to see next pages Read More
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