Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Brand Benefit Ladder - Essay Example

Comments (0) Cite this document
An author of the essay "Brand Benefit Ladder" outlines that the attributes insinuates a functional benefit and appears at the second rung of the ladder. Consequently, an emotional derivative is its implication. The emotional benefit then constitutes the third layer on the ladder. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.9% of users find it useful
Brand Benefit Ladder
Read TextPreview

Extract of sample "Brand Benefit Ladder"

Download file to see previous pages At the apex lies the essence of the brand, which is also an implication of the emotional benefit. The focus keeps increasing in concentration as ladder rises. Ascending the ladder reduces the focus on the lower attachments such as the attributes associated with the brand while increasing the function of the brand in the lives of consumers. Unearthing why the mother of a football player drives an SUV instead of a simple mini-van clearly illustrates the flow of the ladder. At first, an analyst considers the attribute of the product (car) for instance, SUV’s do not have doors that slide. It means that an SUV is stylish because of the attribute, therefore; it constitutes a functional consequence of the absence of sliding doors. When the Mom feels trendy while driving, it amounts to the emotional or psychosocial consequence of owning a car with a stylish design. In the end, the bottom-line is the personal value where people, as well as the owner, accept the act of feeling fashionable. Marketing experts define a brand as a set of memories, expectations, relationships, and stories that, taken together, explain a decision by a consumer to select one service or product over another. A brand differentiates services, products, as well as organizations (Barsalou 640). Milward Brown developed the most common type of Brand Pyramid towards the end of the twentieth century. The pyramid identifies five important stages traversed by a consumer when analyzing a brand. The process starts with primary awareness and ends with total loyalty. Business organizations can apply the Brand Pyramid when in the process of designing a marketing strategy. The strategy could be for a product, a brand, or a service. Comprehending the five steps traveled by the consumer forms the best foundation for designing the marketing strategies. The steps are essential as they help the consumer build loyalty on a particular product or brand. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Brand Benefit Ladder Essay Example | Topics and Well Written Essays - 1000 words - 112”, n.d.)
Retrieved from
(Brand Benefit Ladder Essay Example | Topics and Well Written Essays - 1000 Words - 112)
“Brand Benefit Ladder Essay Example | Topics and Well Written Essays - 1000 Words - 112”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


The career ladder

... workers have to work to achieve a better position. Specific goals are set up for these health workers which they have to achieve so that they can become successful. After completing the goals of the career ladder the individual can advance to a better position along with a better salary. Career ladder has been implemented in many fields and it has been found that it is quite successful. It has its own benefits and drawbacks which are discussed subsequently (Zellmer 2002; Swanson et al 1991; Fitzgerald 2006). Benefits and Drawbacks of the Career Ladder The career ladder concept in the allied health disciplines is very important to practice clinical knowledge. Patients who are coming for treatment require expertise of all the departments so...
5 Pages(1250 words)Research Paper

Benefit priniciple

...Benefit principle Benefit principle Nobody wants to take unnecessary risks in the current world. Every action will be weighed against the benefits before the implementation. Only the cost effective actions will be performed while the expensive ones will be avoided. When we compare this modern principle with the ancient principles we can see lot of changes. Ancient people were not much concerned with the individual benefits. They worked together for the common objective irrespective of the individual gains. For example, ancient people converted forests into suitable land for cultivation. They made lot of roads and other common things required for the social development. No agency or governments funded their efforts or rewarded them...
2 Pages(500 words)Essay

CHANEL - Brand Equity, Brand Positioning, Brand strategy

...Running Head: Brand Equity, Positioning, and Strategy of Chanel Brand Equity, Positioning, and Strategy of Chanel [Institute’s Brand Equity, Positioning, and Strategy of Chanel Introduction Without any doubts, everywhere we go, thousands and thousands of barnds from all possible directions surround us. In fact, every brand, even if it only seems to be a simple name or tagline, possess a history, a story, and a lifecycle. Even brand seems to have a lifecycle, very similar to product life cycle (PLC). Brands that were in the front line in the past and had ruled the scene once are there today for the sake of it. There a long list of such brands that have a glamorous history but today they are desperately waiting for a buyout, restructuring...
5 Pages(1250 words)Essay

Climb the Legal Ladder

...Running head: climb the legal ladder Climb the legal ladder 15th September Question Sullivan & Cromwell associates may not be comfortable with the pay structure. This is based on the disparities that exist between their salaries and those of the partners. One of the major comparisons that the associates would make is between the partners billing rates of some firms that stand at $1,000 per hour while Sullivan & Cromwell associates charges $ 250 per hour (Lisagor and Frank, 1989). This makes them to earn four times less that the partners even though their level of experience is almost equal. In the same way, Sullivan & Cromwell associates would compare their annual pay that stands at $ 550,000 with that of the partners that stands at $2...
2 Pages(500 words)Essay


...Chinese Brands vs. Foreign/Western Brands: An Analysis of Chinese Consumers’ Preference for Foreign Brands Introduction Essentially, Chinese consumers view all global firms similarly, without trying to discriminate with regard to their nationalities. Nowadays, Chinese consumers prefer global brands. The Japanese and Koreans may choose local brands over global brands because of strong national sentiment. On the other hand, the Chinese are highly receptive to imported goods. Because of this global brands became very popular among Chinese consumers. The Chinese consumers are more similar to Western consumers than Asian ones (Hilliard et al., 2012). Without a doubt, Chinese consumers are more global in their preference and behavior, which may...
18 Pages(4500 words)Essay

Benefit Plan

...Blue Rose Benefit Plan Company Profile Company Blue Rose Government CB Vendor ID USR20040707011619975 Address 31, Maple Road, Carson Virginia, USA Phone Number 123, Sample Rd, Carson City, Virginia, USA (703) 123-4567 Fax Number 123, Sample Rd, Carson City, Virginia, USA (703) 123-4567 Website Year Established 2000 Business Type 8 (a) Program Certified Small Business NAICS Code [631622] Computer programming services Email ID Blue Rose is a software company involved in designing mobile applications and online games. There are 40 software engineers and 10 support staff working in the company. The company owns its own building and has been earning a consistent profit. Blue Rose is an expert...
3 Pages(750 words)Assignment

Case Analysis Presentation(climb the legal ladder)

... Climb the legal ladder In this case it is expected that Sullivan and Cromwell associates should feel that their pay structure is fair. The firm uses the lock-step model where the partners are paid to an important degree on the basis of their seniority. The other important aspect that is considered when determining pay structure is related to experience. Experienced associates earn more than less experienced associates. The level of performance is also used as a yardstick to determine the level of pay structure for each individual. In this case, the associates are likely to make comparisons related to their level of experience and period they have worked for the company in order to establish if there are any notable differences. Sullivan...
1 Pages(250 words)Essay

Cost Benefit

...What do you believe are the opportunity costs of reducing expenditures (such as on education and social services programs) compared to the option of raising taxes? What do you think are the rational choices in such a situation? Making economic decisions require a delicate balancing act between alternatives because choosing a .particular course of action often requires giving up another option and thus incurring an opportunity cost. Economic decision becomes more complex in the case of government where there a lot of things to consider with varying needs and priorities that has to be addressed. In the case stated, reducing expenditures compared to raising taxes have various repercussions even if both course of action... do you believe...
1 Pages(250 words)Essay


...BRAND The brand of Vionnet has a long history, which started in1912 with the creation of the fashion house by Madeleine Vionnet. It was known for new concepts and creative and commercial strategies that has also found its presence in the modern fashion system. While at the beginning it was an impressing place of the world of couture, Vionnet used totally innovative approach, which was represented in sartorial skills of its founder with the perfect combination, experimentation and elegance (Madeleine Vionnet, 2015). However, the business was shuttered and only in six decades it was re-interpreted by Italian businessman. Now it belongs to Goga Ashkenazi, a Kazak former oil and gas tycoon, whose attraction to fashion industry and to Vionnet...
2 Pages(500 words)Essay

A Ladder of Citizen Participation

...A Ladder of Citizen Participation Introduction: Tangentstudio Ltd, which was founded by Sally Daniels in 2005, and run by Lawrence Duck, Marcus Toop and other UWE structural engineering graduates, primarily works along with the University of the West of England (UWE) in terms of the Architecture and Planning Department. The studio in tandem with Tangentfield CIC supports an educational field studio that focuses on different kinds of design and construction projects, networking experienced specialists and creators not only in the field of construction and craft, but also performance as well as design. Tangent basically comprises studio practice and field practice, where the former includes architectural design and consultation, while...
8 Pages(2000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Brand Benefit Ladder for FREE!

Contact Us