Doritos 2011 Super Bowl Commercial - Essay Example

Doritos 2011 Super Bowl Commercial named Healing grandpa is a funny and witty television advert that does much to conform to the essentials of Monroe’s Motivated Sequence.
The first step involves capturing the attention of the audience. The advertisement capitalizes on humor to attract the attention of the audience. It is short but well equipped with humor and intriguing detail of an extraordinary thing-bring grandpa back to life courtesy of Doritos.
The next step involves establishing the need for the advert. Consequently, an advertisement that has a host of unfulfilled needs does not serve the purpose of convincing the audience. In this advert, there is a problem. Initially, it is the absence of grandpa. The fact that grandpa is absent is not a cause for joy but his reappearance is a desirable effect by the grandson ("Doritos Healing Grandpa super bowl commercial 2011," n.d.). There need here is to have a grandpa so that life can be enjoyable.
Step three concerns the provision of a solution (Venette, 1993). In this case, Doritos is the solution. In the end, when grandpa comes back to life, he can be seen with Doritos. It is after his ashes are released from the urn and the presence of Doritos in the room that makes him come back to life.
Visualizing what satisfaction will mean forms the fourth step.