Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Doritos - Essay Example

Comments (0) Cite this document
The advertisement capitalizes on humor to attract the attention of the audience. It is short but well equipped with humor and intriguing detail of an extraordinary thing-bring grandpa back to life courtesy of…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.2% of users find it useful
Read TextPreview

Extract of sample "Doritos"

Doritos Super Bowl Commercial  Applying Monroe’s Motivated Sequence Doritos Super Bowl Commercial d Healing grandpa is a funny and witty television advert that does much to conform to the essentials of Monroe’s Motivated sequence.
The first step involves capturing the attention of the audience. The advertisement capitalizes on humor to attract the attention of the audience. It is short but well equipped with humor and intriguing detail of an extraordinary thing-bring grandpa back to life courtesy of Doritos.
The next step involves establishing the need for the advert. Consequently, an advertisement that has a host of unfulfilled needs does not serve the purpose of convincing the audience. In this advert, there is a problem. Initially, it is the absence of grandpa. The fact that grandpa is absent is not a cause for joy but his reappearance is a desirable effect by the grandson ("Doritos Healing Grandpa super bowl commercial 2011," n.d.). There need here is to have grandpa so that life can be enjoyable.
Step three concerns provision of a solution (Venette, 1993). In this case, Doritos is the solution. At the end when grandpa comes back to life, he can be seen with Doritos. It is after his ashes are released from the urn and the presence of Doritos in the room that makes him come back to life.
Visualizing what satisfaction will mean forms the fourth step. The Doritos advert aims to convince the audience that Doritos are that good to cause one to come back to life just to have some more. This advert shows a positive future, full of enjoyment from Doritos consumption.
The final process about getting the audience to take action is paramount. That is the whole reason for making the advertisement in the first place. This involves buying the Doritos and eating them. At the end of the advertisement, everyone one is convinced that Doritos are the real deal due to their enticing capacity.
Doritos Healing Grandpa super bowl commercial 2011 [Video file]. (n.d.). Retrieved from
Monroes Motivated Sequence - Presentation Skills From (n.d.). Retrieved from
Venette, S. J. (1993). Application of Monroes motivated sequence to the sale of business goods. Read More
Cite this document
  • APA
  • MLA
(“Doritos Essay Example | Topics and Well Written Essays - 250 words”, n.d.)
Retrieved from
(Doritos Essay Example | Topics and Well Written Essays - 250 Words)
“Doritos Essay Example | Topics and Well Written Essays - 250 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Super Bowl Ads Do They Work be in favor of Pepsi Co. as according to Ace Metrix, analytics agency, the Pepsi ads scored higher than most beer brands, says CEO Peter Daboll, "certainly Doritos and Pepsi Max are the anti-celebrity ads. I mean, basically, people filmed these in their garages, and they actually did better than some of the high-priced ads with celebrities." (DuBois, 2011) SUCCESS OF ANHEUSER BUSCH Since 23 years, Anheuser Busch has shown its commitment to advertise during Super Bowl broadcast as the game’s exclusive malt beverage category advertiser. In 2010, the company committed eight commercial spots while in 2011, Anheuser-Busch debut five new creative spots for three of its leading brands during FOX's broadcast of Super Bowl....
6 Pages(1500 words)Research Paper

Marketing Strategy Analysis 1

...was approximated 33%, of its net revenues. Europe The Europe unit is another maker, seller, and distributor of snack foods in Europe. Aside from its own brands, it carries Quaker brands, and distributes through independent distributors. Pepsi Europe makes, markets, sells and distributes a number of snack foods, including Lay’s, Walkers, Doritos, Chudo, Cheetos and Ruffles, as well as many Quaker-brand cereals and snacks, through consolidated businesses, as well as through non-controlled affiliates. Europe also, either independently or through contract manufacturers, makes, markets, sells and distributes beverage concentrates, fountain syrups and finished goods under various beverage brands including Pepsi, Pepsi Max,...
3 Pages(750 words)Assignment

Doritos Super Bowl Commercial Campaign

...on what innovative organizations can do to make their marketing more effective and capture the attention of consumers in the market. Designed by Frito-Lay, the campaign is an online competition run annually, which gives consumers the chance to create their Doritos advertisements and the best aired in the Super Bowl. The contest is the largest online video competition globally, and undoubtedly, one of the most successful in its caliber according to last year’s YouTube impressions. Owing to the fact that the results justify the means used, it is evident that Doritos’ marketing techniques are the cause of this profound success, some of which are analyzed in this paper. The context of participatory marketing...
6 Pages(1500 words)Essay

Marketing Profile

...PepsoCo is a mega brand with global leadership in the snack and beverage segment. It mainly creates value through satisfaction and thereforerelies on target marketing with focus on children and young adults within the age group 10-35 years. With recent acquisitions such as Tropicana and sports drink, Gatorade, it has diversified its market to include adults and population that is focused on healthy eating. It has largest market segment in non carbonated drinks. The major snacks portfolio include Lays, Doritos, Cheetos etc. while Pepsi, Mountain Dew, Sierra Mist, Mirinda are carnbonated drinks and non carbonated beverages and nutrient brands include Tropicana fruit juices, Quaker Oats, Aquafina fresh water and Gatorade are highly popular...
1 Pages(250 words)Essay

The Smith's Snackfood Company in Australia

... in Australia with its snack brands reported to have grown by 25% in 2011. However, the company’s market is divided into three segments namely potato (68%), Corn (14%) and Extruded/ Cereal (18%). The company’s dominance is the industry emanates from its strong presence in every product segments, where its main brands such as Doritos, Smith Crisps, and Twisties have remained leaders (Friend, 2012). Segmentation The snack food industry in Australia is marred by stiff competition among leading plays, which competes for the sensitive segments in the country. For instance, Smith's Snackfood Company faces stiff competition from other key players such as Arnotts Snack Foods, and Proctor and Gamble, Smith's Snackfood Company. As a result, Smith's...
9 Pages(2250 words)Essay

Principles of advertising

... Here Here Here Here An Analysis of Pepsico Inc. It is virtually impossible to think of soft drinks and snack food without PepsiCo Inc. or one of its many brands (Lays, Doritos, Gatorade, etc.) coming to mind. Though it started as an American business, PepsiCo services many countries and has gained a huge amount of popularity worldwide (Moss Kanter et al.). This company is a consistently high earner, but must be constantly operating as a "well-oiled-machine" to remain at the top. The greatest strengths of PepsiCo are the companys consistently large earnings and multinational presence. Another important strength is the diverse range of products offered by the company. However, the vast variety of brands and products may also... Here Here Here ...
1 Pages(250 words)Essay

Reaction Paper #1

...). This is why the advert has the two extreme ages of the target audience being represented in the advert and the advert focusing on them and not on the old woman. There meaning is that bag of Doritos is a motivating factor enough and hence one can do all they can to have it no matter the age and no barrier is big enough to prevent that, having a bag of Doritos is such an amazing thing that one can brag about it to whomever and Doritos has no age limit despite the target audience being young children. This is evident where the grandmother who also seems to want the chips comes up with the brilliant idea of using the springs in the baby’s sling to go grab the bag of...
3 Pages(750 words)Essay

English class assignment

... to pride because of the punch line “For The Bold”. It’s like the advertisers are advising the public viewers that they should eat Doritos to gain boldness or pride. While the other commercial ads are modernized, the commercial of Audi used the rhetorical choice of appeal to history. The Audi commercial presented its past showing its credibility in car-making (MrMayoFella). Also the use of stating credentials can be said to be used in the Audi commercial ad because the credibility of the Audi was being stated in the commercial clearly. Also the M&M’s commercial ad used another rhetorical choice to appeal into the public viewers. The company showed an M&M chocolate singing “I’ll Do Anything For Love” while resisting to be cooked or eaten...
2 Pages(500 words)Essay

Marketing Plan & Strategy at Pepsi

... of products which it can market appropriately using the best of marketing (Spulber, 2007). Pepsi Co. offers all four different kinds of drinks: carbonated drink, mineral water, and energy drink and fruit juice. Pepsi has also recently expanded to include a diverse portfolio range which consists of Lay’s, Lipton Tea, Cheetos, Quaker Foods, Fritos, Doritos, Walkers and Ruffles. In India, the company makes it profits from selling carbonated drinks. The demand for carbonated drinks is decreasing throughout the world as people are becoming aware of its health effects and as the beverage industry is diversifying to include energy drinks and fruit juices. It is expected that India would also catch up with the international trend and the demand...
9 Pages(2250 words)Case Study


... Mexican Fast Food Industry Taco Bell has changed its brand from Taco hell known for poor services andcheap food to Taco bells a decent food industry. The two major changes the company has implemented to beat competition is coming up with innovative products. It has revamped its menu by introducing products like “Doritos Locos.” The company has introduced a healthier menu and has made twists to the quality of the ingredients it uses. Secondly, the company has built an image as a late night destination and snacking company. It started with Happy hours loaded with griller burritos and fountain drinks at an affordable price. Social media is operational and intertwined into the entire organization with operations, marketing, and PR all playing...
1 Pages(250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Doritos for FREE!

Contact Us