English class assignment - Essay Example

Rhetorical Choices: Super Bowl Strategy for Audience SuperBowl is the biggest event for the National Football League (NFL) of America throughout the history. For years, people wait for this event as well as the advertisers. SuperBowl is not only famous for its game but also for its commercials, halftime show and commentaries. Sometimes, its commercial ads are the ones making viral in the internet. The strategies of the companies, the game, commentaries and halftime show in order to appeal more to public use rhetorical devices and choices.

Sometimes, the public viewers enjoy the commercial ads more than the game itself. For example is the commercial ad of Bud Light where it uses the punch line of “Whatever is coming, #UpForWhatever” (MrMayoFella). This kind of rhetorical device appeals to public because it is easy to understand and to remember. Also the use of product endorsers is a big plus to the commercial advertisement. The maker of this ad uses repetition wherein the words in the punch line are repeated in such a way that people will get it easily and will have more impact.

Another Super bowl commercial ad that used rhetorical choices as its strategy to public viewers is the commercial ad of Doritos. It has a punch line of “Doritos For the Bold”. In its commercial ad, the boy was proposing to his girlfriend and placed the ring inside the Doritos. His girlfriend accidentally ate the ring (MrMayoFella). Analyzing the commercial ad, the rhetorical choice used was appeal to pride because of the punch line “For The Bold”. It’s like the advertisers are advising the public viewers that they should eat Doritos to gain boldness or pride.

While the other commercial ads are modernized, the commercial of Audi used the rhetorical choice of appeal to history. The Audi commercial presented its past showing its credibility in car-making (MrMayoFella). Also the use of stating credentials can be said to be used in the Audi commercial ad because the credibility of the Audi was being stated in the commercial clearly. Also the M&M’s commercial ad used another rhetorical choice to appeal into the public viewers. The company showed an M&M chocolate singing “I’ll Do Anything For Love” while resisting to be cooked or eaten by people (MrMayoFella).

This kind of rhetorical choice is satire. Analyzing the commercial ad, the advertisers made the public viewer laugh while inserting their point that you M&M chocolate are delicious combined with other foods. For the halftime show, the Super Bowl organizers invite famous singers to entertain the crowd. Then the performers they invite also use rhetorical choices to persuade the public. For example is the press con of Super bowl wherein Bruno Mars was announced as one of the performers of the half time show.

Bruno Mars used the appeal of satire also in the interview wherein he said funny things to appeal to the public (“Super Bowl 2014”). This is the time the Super Bowl organizers add some spice to the big event to promote it more. The use of rhetorical choices in videos, statements and books are important to gain the attention of the target audience. Super bowl is one of the biggest events in sport of America that is why companies are doing their best to promote their products through commercial ads during Super Bowl.

Works CitedMrMayoFella. “Funniest Super Bowl Commercials of 2014! Top 10 Super Bowl Ads Best 2014”. Online video clip. YouTube. YouTube, 26 Jan. 2014. Web. 1 Feb. 2014.MrMayoFella. “Official 2014 Super Bowl Commercial Ads”. Online video clip. YouTube. YouTube, 26 Jan. 2014. Web. 1 Feb. 2014.“Super Bowl 2014: Bruno Mars “grateful” to perform at halftime show”. CBS Interactive Inc. CBS, 30 Jan. 2014. Web. 1 Feb. 2014.