Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

The Commodities Under Advertisement And Print Media - Essay Example

Comments (0) Cite this document
An essay "The Commodities Under Advertisement And Print Media" reports that the first advertisement has Aristotelian appeal from the money in which it is expressed in capital letters on the front of the magazine. The other Aristotelian appeal is the size of the photograph on the front page. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.6% of users find it useful
The Commodities Under Advertisement And Print Media
Read TextPreview

Extract of sample "The Commodities Under Advertisement And Print Media"

The Commodities Under Advertisement And Print Media
Both of the commodities under advertisement are marketed using print media where one diagram is that of a magazine cover that shows a model while the other is a page from a magazine that advertises perfume. One of the advertisements is more critical than a second photograph and thus why it is the magazine cover while the other photograph is just a page from a magazine. The first advertisement has Aristotelian appeal from the money in which it is expressed in capital letters on the front of the magazine that is bound to attract buyers. The other Aristotelian appeal is size of the photograph on the front page. The photo is larger than the interior second picture and thus the large appeal. The first photograph contains more Aristotelian appeal than the second paragraph.
The magazine focuses on adults that are above the age of 18 but below 25. This group is commonly known as the young adults group. The reason for stating that this is the most preferred age group for the magazine is because of the explicit content contained in the magazine. When reading the column on the right of the left page one gets to view issues revolving around sex and it is such issues that should not be accessed by young people. In the contemporary environment, there have been different issues that involve young people getting into explicit behavior at a young age and the reason for this is the access to such magazines. It is from this that one understands that adults are the targets of this magazine. Young adults value information regarding new experience in the intimate sector. Many people around this age have little experience in intimacy and from the magazine, the audience value information regarding the subject of the column who discusses her experience when breaking her virginity. From this information one gets to understand the reason why the young adults relate to the magazine
The second advertisement is that of acclaimed clothing line, Gucci. Gucci is an international store that has had the ability to capture the attention of many people from the classy products it has introduced into the market. When looking at the advertisement, one thing to note is the elegant bottle of perfumed displayed on the box. Prior to identifying the bottle, the first thing noticed is the color of the background in the advertisement. Color brown is internationally recognized as to having a certain appeal on people and the fact that it is the one used in the advertisement, it is very easy to capture potential buyers’ attention. Looking at one side of the magazine, there is the picture of a man with a moustache. This is a positive strategy in advertising since it shows that the particular perfume is made for men of class. To solidify this factor, the man in the photograph is wearing official clothes that are a symbol of elegance. Looking closely below the bottle, there is a signature and some wordings stating Made to Measure. This is particularly strong since it convinces the buyer of the high quality perfume present in the commodity. Having this kind of information is imperative in advertising for it draws many customers.
There are various angle visions used in the two photographs. For the first paragraph, the angle vision is quite clear and this is seen from the clarity of the photograph even after capturing it with a low lenses camera. The fact that there is the ability of the photograph to be viewed clearly from different angles, there is the ability to identify with the cover photograph from a distant. The first photograph uses quality and high technology image clarifying lenses. The second photograph does not have so much a clear view as the first one and thus does not have the ability to receive recognition from a wider range. When someone does not have clear eyesight or rather for people with weak eyesight, it is very difficult to understand what the writings below the bottle may mean. However, the only positive aspect is that people have recognized with Gucci over the years and consequently can identify the label even without clarity. Read More
Cite this document
  • APA
  • MLA
(“The Commodities Under Advertisement And Print Media Essay”, n.d.)
The Commodities Under Advertisement And Print Media Essay. Retrieved from
(The Commodities Under Advertisement And Print Media Essay)
The Commodities Under Advertisement And Print Media Essay.
“The Commodities Under Advertisement And Print Media Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Commodities Under Advertisement And Print Media

Print Advertisement

...?The Webber Summer Campaign Client: The Weber Grill company, located in Palatine IL Project: Promotion of outdoor grilling options and promoting Webber Grill products and accessories. New Print Campaign promoting ‘The Webber Summer’ Background / Overview: During times of economic success it is no surprise that people opt to dine out more. With the recent recession many families opt to save money by dining in. Barbequing is a long standing, inexpensive summer tradition and the current climate is optimal to gain significant market share. The purpose of the advertisements: To remind people of the simple pleasure of hosting and participating in a family/community barbeque, whilst making modern ‘Haute cuisine’ seem elitist. People who observe...
2 Pages(500 words)Assignment

Print Advertisement Marketing Assignment

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Bibliography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Introduction Products and services are promoted to the Customers by Advertising (Petley) or in other words it can be defined as methods employed by organizations and companies to spread awareness to the target market about their offerings. (Monle Lee) As the Cooperations and companies managed to gain popularity and make many loyal customers in their localities , to further increase sales and earn more profits they expanded across borders. In doing so they stepped into new markets where they had to attrac...
5 Pages(1250 words)Assignment

Print Media Analysis

...? Prof’s Word Count 012 Ash, Timothy Garton. "Time Is Running out in the Eurozone." Los Angeles Times. Los AngelesTimes, 27 Oct. 2011. Web. 18 May 2012. . Krugman, Paul. "Apocalypse Fairly Soon." The New York Times. The New York Times, 18 May 2012. Web. 18 May 2012. . Europe has recently been undergoing a serious financial crisis of immense proportions, dwarfing even the financial crisis that America has experienced in the last several years. Europe is different than America in that it has a common currency without a common government to oversee economic... Prof’s Word Count 012 Ash, Timothy Garton. "Time Is Running out in the Eurozone." Los Angeles Times. Los AngelesTimes, 27 Oct. 2011. Web. 18 May 2012. . Krugman, Paul. "Apocalypse Fairly...
4 Pages(1000 words)Essay

Rhetorical Analysis of Print Advertisement

... June 24, Introduction Today, the advertisement business, is a multimillion dollar industry adverts may appear effortless and uncomplicated to the pedestrian observer. On the contrary, they are carefully designed. Literally, every word, picture shadow, and even space is examined and thought through before it can be used. All this is done with the intention of creating a positive response from the consumer to be. To woo clients, several approaches are used, and with different intentions. Adverts employ several approaches to woo prospective consumers; such include rhetorical appeals such as logos, use of logic, ethos basing opinion on a person and pathos based on the emotions and sentiments of the viewer. The rhetorical perspective is often...
3 Pages(750 words)Essay

Advertising and Print Media

...?Other (s) Advertising and Print Media Introduction Promotion of brand identity to the consumers through advertisement is a common strategy that is commonly used by companies to enhance their product awareness, sales, customer loyalty, competitiveness and the overall company value. BMW is one of the few luxury automakers that has successfully managed to capture the minds of potential buyers and propelled its brands to record sales through promotion strong branding and product identity. For example, the above average sales made by the German automaker in 2012 were particularly attributed to the company’s consistent marketing campaigns and effective product branding efforts that specifically targeted the more affluent customers...
5 Pages(1250 words)Essay

Print Advertisement for Product

The advertisement of the product by the company has been effective in influencing the customers informing them about the various quality features and natural ingredients used in its production. In this respect, the company with its quality ingredients and other essential characteristics is effective in attracting customers and changing their preferences from national to local branded products. Contextually, informing the customers about the quality and natural features of the product was able to evoke their preferences for natural ingredients and their health concern too. Focused on the concept of an informative advertisement, it also promoted regarding the user convenience feature, which also attracted quite a considerable number...
3 Pages(750 words)Assignment

1936 Coca Cola Print Advertisement

...1936 Coca Cola Print Advertisement Nowadays, advertisements in its various forms provide helpful information that will not only share thoughts at its finest creativity but will also capture attention and provide a lasting impression. Modern it may seem, the idea is not as new as people have ever thought. The early 20th century was considered to be the early years of modern advertisement (as cited in Marchand, p. 1). The ancient ways of messengers saying out loud information was dramatically transformed through printing and posting colorful and message-entailing posters for the general public to view. One of the evidences that we can take a look at is Coca Cola’s 1936 printed advertisement. To tackle more details about the advertisement...
4 Pages(1000 words)Essay

The Print Media

...The Print MediaMedia has become a very significant aspect of opinion building, rather the most influential one. Though there is an immense debate over the identification of opinion leaders, and also the most appropriate medium to affect opinion building; yet the significance of the print media doesn’t fade away. In other words, the opinion leaders over the mass media i.e. the print and even the social media are directly influenced by the print media since it is the most authentic yet vast media for exploring all sides of the story. Yet, the opinion leaders themselves might choose to highlight certain aspects of the issue out of the holistic analysis over print media. However, sometimes, even the print media somehow entails a prevalent...
4 Pages(1000 words)Research Proposal
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic The Commodities Under Advertisement And Print Media for FREE!

Contact Us