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Proposed Plan - Term Paper Example

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entails integration of internet enabled smart phone and the iPod. Currently the company has several iPhone products; for example iPhone 5, iPhone 4S, iPhone 3GS, and iPhone 5C. This product improvement project aims at producing a new innovative…
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Developing the iPhone 5S Product at Apple Inc. Apple Inc. The Chief Executive Officer, James John The Innovations Manager, Jane Mary
Date: June 20, 2014
Subject: Developing the iPhone 5S Product
Proposed Plan
The iPhone products of Apple Inc. entails integration of internet enabled smart phone and the iPod. Currently the company has several iPhone products; for example iPhone 5, iPhone 4S, iPhone 3GS, and iPhone 5C. This product improvement project aims at producing a new innovative iPhone 5S product.
The product development team which is in place is perfectly capable of handling this project. This is because they have successfully developed and launched superior products, which have had a positive effect in the market. As the team leader, I posses more than 10 years experience in innovating competitive products for the company.
The iPhone 5S will be developed through making improvement on the features of the iPhone 5C product. This involves improving the memory to 40GB, increasing the processing speed, improving the internet connection capability, enhancing compatibility with other technological devices like PCs, and making it user friendly through making simple usage procedures. The improved features will ensure superior product which will ensure customer satisfaction.
The sales projections by the marketing team indicated that 1 million units of the product will be sold globally, this is the daily average. One unit of the product will be sold at $800. This translates to a daily sales value of $800,000,000. The marketing team has given advice on exploiting the huge Chinese market.
For further information on this new product development project, please contact me through my email address or telephone number. All strategies and resources are in place to ensure effective and efficient development of the iPhone 5C. Read More
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