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The sponsor keenly looks at the opportunity to develop their organization commercially through brand awareness that is done through advertising. Sponsorship can take different approaches; they include, firstly there is the branding the kits used by the players with the sponsor’s brand. Secondly, there are banners that are found on the ground as well as in the arenas which bears more information about the sponsor. Thirdly, through the media affiliated to the sport such as the website, the company is able to advertise their products. Fourthly, the players/sportspeople/coaches can be used to endorse the product of the sponsor. For the team, they can be provide with free kits, transport, facilities as well as provision of funds and other services (BBC, 2014).
Sponsorship comes with a variety of pros and cons. Sponsorship is healthy for both the sponsor and the individual/club being sponsored; some players would not be able to raise the costs of participating in their respective sporting activities if they lacked support. On the other hand, the sponsor uses the sponsorship agreement as an opportunity to benefit themselves commercially especially through advertisements. Public awareness of a given product is easily achieved through the advertisements in sports stadiums, players’ uniforms, club’s website among others (BBC, 2014).
Sponsorship is founded on the grounds that, in exchange of the resources or services given to the club or individual the sponsor will have either of the following benefits. Firstly, the image of the sponsor should be improved courtesy of the sponsorship. The company gets a good image since it is perceived to exhibit the corporate social responsibility. Secondly, the company gains a competitive advantage over is competitors due to its public reputation. Thirdly, the consumer attitude can be changed through the perception
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This calls for financing and sponsorship for materials and manufacturing the bodywork for the vehicle. Other than this there are other costs associated with material and manufacturing of the bodywork. The design of a sidepod would require special engineering skills.
Considering the ethical concern of your organization from its vision and mission statements, we understand that your aim is to ‘build a future in which people live in harmony with nature by conserving the nature and to reduce the most pressing threats to the diversity of life on Earth (WWF Official Website).
In this sense, sponsorship characterizes investment placed into causes or events that bolster corporate objectives. These objectives could be such as enhancing the corporate image or building brand awareness (Dean, 2002). Research indicates that consumers view sponsorship more favourably compared to other kinds of cause related marketing spending including providing gifts or monetary benefits to charity organisations when products are bought by consumers (Creyer & Ross, 1996).
It is mainly due to mismanagement of the funds allotted for the game of Olympic by the International Olympic Committee (IOC), National Olympic Committees (NOCs) and Olympic Organising Committee (OOC). Therefore, due to such mismanagement, the game of Olympics is becoming a game of politics.
For an event to be successful, funding is required. Sponsorship is the main source of funding for an event. Before sponsorship, both the event manager and sponsors evaluate the benefits to be derived from the sponsorship. Despite this, it is the responsibility of the event manager to ensure harmonious sponsorship.
For event management companies' major source of funding for an event comes from sponsorship. Sponsors invest their capital in a certain event in hope to reap benefits such as increase in sales, customers, reaching a wider target audience. The ultimate goal of corporations is to increase brand awareness which in turn can return them with the aforementioned benefits.
The proposal addresses a two-tier investment by Nikon Australia in strategic planning of research and development projects that incorporate consumer preferences, with cutting edge technological innovations in underwater photography. We at Nikon Australia have a special mission to provide our customers with the highest quality camera equipment, and our stakeholder sponsors with market performance that they can believe in.
The stadiums current naming rights are owned by Qualcomm (NASDAQ: QCOM), which is an American global semi-conductor company that designs, manufactures, and markets digital wireless telecommunications products and services. The
The author of the essay provides the information concerning sponsorship in sports. It is stressed that a sport in terms of industry is a huge market, which is growing day by day. It is also mentioned that for this growth huge money is required which is done with the help of sponsorship. Thus, sponsorship in sports is considered essential nowadays.
and financing either a particular sports activity or a team in competitions with an aim of promoting the brand in the public eye so as to gain advantage in the competitive industry. Sport sponsorship may be through financing an event or a club or sportspersons as the sponsors
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