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5 friends ad - Essay Example

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Considering the volume of adverts present in the media today, advert producers are faced with the daunting task of ensuring that their advert captures the audience’s…
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Download file to see previous pages This article analyses how the producers of this advert use the ethos, logos, and pathos appeals in marketing their product. In addition, the article analyses the use of appeals such as the need for guidance, the need aesthetic sensations, and the need to feel safe in appealing to the emotions of the voters on the need to vote for their political leaders.
Advertisers use ethos, which is the appeal to authority to convince the audience to use their product or service. Essentially, what appeal to authority does is that it relies on the credibility of the person presenting the message in the advert. Therefore, when advertisers make use of ethos in an advert, they are sure to incorporate influential personalities who are bound to convince the audience. The 5 friends advert is a star-studded affair which includes almost all American celebrities urging people to vote (5 Friends, 2014). According to Fowles, approximately 15% of every advertisement makes use of celebrities, particularly from the fields of entertainment or sports (87). The 5 friends advert features A-list celebrities such as Leonardo Di Caprio, Jamie Fox, Sarah Silverman, and Jonah Hill, among many others (5 Friends, 2014).
Considering that the primary target for audience for his advert is the young generation, the presence of all these celebrities is a guarantee that many youths are bound to watch it. According to Fowles, producers are usually use celebrities in commercials in order to appeal to the need for aesthetic sensations which keep the audience interested in the advert (85). Accordingly, although the celebrities in the 5 friends advert are not experts in terms of politics, they influence most decisions made by young people. Since most young people look to these celebrities as heroes and role models, a product being advertised by them would most definitely sell.
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