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LinkedIn, which is one of the social network sites, offers job seekers as well as managers of organizations the opportunity to identify potential employees (Patridge 86). This is achievable when the managers go through the online resumes as well as the career histories of those within their network.
The social network sites offer individuals the opportunity to communicate openly. In as much as there are several conventions that agitate for the freedom of expression, people have eon certain occasions failed to let all their thought out for reasons that are unknown. The social network sites offer platforms on which individuals can air the ideologies they harbor without any fears. The fact that individuals discuss various ideologies and post news of events that take place within different parts of the world similarly contributes to open communication. In like manner, open communication comes out in the form of individuals asking questions and share various links.
Social network sites provide individuals with the opportunity to widen the business contacts that we have. As mentioned above, LinkedIn has come in handy in supplementing the careers of the over two hundred million users it has, other social network sites like twitter and Facebook can help an individual to widen business contacts by getting to know professionals in their respective areas of expertise.
Stakeholders in the field of human resource management have often advised that social network sites can act as the ideal tool for recruitment. This is majorly because the sites provide a wide audience and this makes it easy for organizations to reach several potential employees within a short duration (Peacock 79). Experts in the field of marketing similarly hold the belief that social networking sites often act as ideal marketing equipment. Business owners can advertise their ventures online. Though some people have normally held the opinion that negative feedback can amount to
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