The brand was initially designed after the World War II with the aim of ensuring comfort to its brand use (Edmunds, n.d). The product black in color is positioned on tarmac and the background describes the preferred…
Download file to see previous pages...
The accompanied text will also be looked into with the message being kept in the societal context.
The advert is clear on who the target group is. It shows a young adult driving the product while in the wilderness. The aim of the advertisement is to encourage more middle class citizens to purchase the product. The young population is the targeted group. Mercedes in the advert is trying to break the stereotypes associated with its product (Emercedes-Benz, 2012). Its products are linked with the high end of the market with it being associated with high prices and luxury traits. The high end of the economy is directly associated with age as majority of the rich in society are way above the age of thirty. The advert uses the young male model to indicate the other aspect of their product. It is evident that the advert is trying to lure the young population with the assumption that the older population forms their loyal customer group. The company is trying to add to their existing customers with the aim being future customers as their product seems to be affordable to customers who are already established.
The aim of the advertisement is to showcase the safety traits that the product is accompanied with. The accompanied text is evident on the message being put across. Figure 1 shows the details of the text accompany the advert.
The company fails in one aspect while displaying the advert. It focuses more n the additional feature the product is fitted with while ignoring the safety of the consumers. The text explains the motive of the company as it states ‘Sense danger and increases braking power. BAS PLUS’ (Emercedes-Benz, 2012). Life is the most important aspect of any living being and the advert fails to value life and instated indicates the nature in which the braking system is more powerful and guarantees life. The angel of darkness appearing in the advert adds a gothic effect to the
...Download file to see next pagesRead More
Cite this document
(“Analysis of an advertisement Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved de https://studentshare.org/english/1641160-analysis-of-an-advertisement
(Analysis of an Advertisement Essay Example | Topics and Well Written Essays - 750 Words)
“Analysis of an Advertisement Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/english/1641160-analysis-of-an-advertisement.
The author shows the main features and the additional services that are offered by the new technological advancement in the mobile telephony of the iphone. Among the features in display include text and multimedia messages sending and reception, extra large memory phonebook, audio as well as video player, sending and receiving of electronic mails.
It has been noted that The Apple Company has been on the fore front in the promotion and the advancement of the initially invented devices. This process of advancement is expected to render a remarkable improvement on the efficiency of communication as well as the other information access tasks
‘Chicken. Jamie Style.’: A Semiological Analysis of an Advertisement. The advertisement I have chosen for semiological analysis is of renowned chef Jamie Oliver advertising one of his signature dishes (Figure 1). The rising popularity of cooking shows on television like the Masterchef series and films like Julie and Julia (2009) reveal how gourmet cooking has entered everyday kitchens and chefs like Oliver have become household names.
ntroduction of a new product in the market or increase awareness of an existing item in the market, advertisement is the correct and effective channel to use. Advertisement has significant roles both to the consumer and to the producer. For effective advertisement strategies,
Moreover, advertisers are finding a new trend to bring controversies that are perceived to be unethical by using taboo and thought provoking words and images. This paper will discuss the unethical nature of adverts and consumer response to
fined as a means of communication intended for marketing in which the target consumers are persuaded, encouraged or manipulated for the producers’ benefit. In as much as advertising is allowed and is very necessary, this century has seen advertisements take up forms which can
s looks at the way the ads were composed and presented relative to the message that they wanted to convey and the target audiences and markets for the smart watches. The two ads differed in terms of their emphasis, one on features and the prominent use of Google software, and
The ad chosen is for Cannery Row, an advert dated 15th April 2013 and posted on the internet and depicts an image of three children who are playing on a white sand shore. The children are alone, but a woman’s photo has been blatantly imposed from the top. The text “Cannery Row; Stay and Play here” appears on top and at the bottom.
The purpose of this analysis is to examine an image publicized by a charity called Barnardo’s in their campaign to stop sexual trafficking and exploitation of children. The image of the young girl was used to expose the issue into local, nationwide and international spheres, which a view to bringing change.
7 Pages(1750 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Analysis of an advertisement for FREE!