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By use of information technology, a click of a button has been enough for a marketer to reach enormous number of customers. Technology has given millions of people instant access of information. Marketers trying to get their products into the public eyes have actively used this fact.
While the internet allows large dissemination of advertising, other technologies such as wired magazine has even made it easier for technology enthusiasts to access online information by just subscribing to wired magazine that is a new site for online information in a printed form. The issue of technology has changed the marketing of products. Buying and selling has been boosted by technology since it has become more convenient something that has attracted most people to rely on technology hence becoming technology enthusiasts forming often readily available cloud service for the sellers of high-tech products.
Sellers such as Motorola company has been in the forefront on the use of wired magazine to promote the market of motor X since it was introduced in the market in August this year. Motorola has used wired magazine to back up the phone advertisement with a straightforward campaign including national TV commercial, print ads, online display units and stunts like getting it in the hands of models on fashion. Wired magazine has made it possible for motor X customers to access clear images of the phone in colors while marketers have been able to respond quickly to the marketplaces. For example, different markets can be targeted with differently themed promotions using digital technology without the prohibitive costs associated with traditional print technology. A wired magazine advertisement using graphic design software sent via email enable technology enthusiasts distinguish products from different marketers through the pictures bringing new experience to technology fans.
Establishment of advertisement through
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The modern society does not have the required experience to deal with the outbreaks of various hazards. For example, when the influenza pandemic strikes, there is rise in the public reliance on government systems, employers, health agencies, media and the community for information about the pandemic.
The paper starts by discussing the basic tenets of social communication campaigns and this will be followed by an outline of the main ideas behind this campaign in the UK. The main body of the paper will discuss various aspects of the campaign with the aid of visual examples.
In George Campbell's opinion, "Rhetoric is that art or talent by which discourse is adapted to its end. The four ends of discourse are to enlighten the understanding, please the imagination, move the passion, and influence the will".3
As for me, rhetoric is verbalization of all power of fascination, which serves in most cases for persuasion or mutual understanding.
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Herein, the campaign that has been selected for the purpose of meeting the goal of this paper is the “Gabby Gifford Anti-Gun Campaign for Women”. The elements that would be evaluated in specific include
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