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Campaign Rhetoric - Essay Example

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Absence of advertisements, companies and franchises would not have an outlet of promoting what they are offering for sale. They would not also enhance…
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Campaign Rhetoric

Download file to see previous pages... By use of information technology, a click of a button has been enough for a marketer to reach enormous number of customers. Technology has given millions of people instant access of information. Marketers trying to get their products into the public eyes have actively used this fact.
While the internet allows large dissemination of advertising, other technologies such as wired magazine has even made it easier for technology enthusiasts to access online information by just subscribing to wired magazine that is a new site for online information in a printed form. The issue of technology has changed the marketing of products. Buying and selling has been boosted by technology since it has become more convenient something that has attracted most people to rely on technology hence becoming technology enthusiasts forming often readily available cloud service for the sellers of high-tech products.
Sellers such as Motorola company has been in the forefront on the use of wired magazine to promote the market of motor X since it was introduced in the market in August this year. Motorola has used wired magazine to back up the phone advertisement with a straightforward campaign including national TV commercial, print ads, online display units and stunts like getting it in the hands of models on fashion. Wired magazine has made it possible for motor X customers to access clear images of the phone in colors while marketers have been able to respond quickly to the marketplaces. For example, different markets can be targeted with differently themed promotions using digital technology without the prohibitive costs associated with traditional print technology. A wired magazine advertisement using graphic design software sent via email enable technology enthusiasts distinguish products from different marketers through the pictures bringing new experience to technology fans.
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