Brand audit assignment - Essay Example

Comments (0) Cite this document
Summary
Introduction Cosmopolitan: A History Founded in 1886 by Schlicht and Field, Cosmopolitan magazine began as a family magazine, with its first issue proclaiming to be a “first-class family magazine”(Spartacus Educational,n.d). The creators of the magazine introduced it as a magazine that would be focused towards women and which would publish material devoted exclusively to items of women’s interest, namely fashion, cooking, household care and decoration and child care (ibid.)…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.1% of users find it useful
Brand audit assignment
Read TextPreview

Extract of sample "Brand audit assignment"

Download file to see previous pages During this time, Cosmopolitan started to become more of a literary magazine, with the introduction of serial fiction and book reviews being published in the magazine for the first time. During this time, Walker not only managed to triple the magazines subscriptions, he also provided the magazine with a general direction that was continued when in 1889 John Brisben Walker purchased the magazine. During this time, top writers such as Rudyard Kipling, Ambrose Bierce, Jack London and Theodore Dreiser began writing for the Cosmopolitan regularly and it became one of America’s leading literary magazines. From the early 20th century to the 1940’s, the magazine continued to grow in nationwide circulations and became a full-fledged self proclaimed “Four book magazine”, publishing a combination of a novella, six to eight short stories, serials, six to eight articles and assorted features. However, during the late 1950’s the magazine began to lose some of its loyal readership when the paperback and television started to become household commodities and took the focus off magazines. The Birth of the “Cosmo Girl” It was only in the 60’s that drastic change ensued and the magazine started out on its journey to become what it is today: a leading magazine catering to the “fun, fearless woman” of today who seeks information and advice about sex, relationships, fashion and their well-being. The magazine as it is today was reshaped at a point when it had become a general interest magazine, with rapidly declining profits and mass market appeal. At the time this change happened, American society on the whole was going through a phase of tentative change, women all over the country were beginning to realize the power of their own femininity and were beginning to explore the limits of their own sexuality. The predominantly male oriented society was becoming more open to freedom of thought and speech and women were starting to look at avenues of work that were previously dominated by males. During that time, Helen Gurley Brown, a newly married copywriter, wrote a fictional account of a single girl who was living the kind of new and exciting life that women of that age wanted to live, a life where they had the freedom to do whatever they pleased and be happy without a stable man or relationship in their life. This new book, “Sex and the Single Girl” encouraged women to enjoy their sexuality without guilt, a topic which interested the woman of the 60’s so much that the book became an instant best-seller (Benjamin, J., 2009). The success of the book, and the frenzy of thank you notes from women who wanted further advice on their personal issues gave Helen Gurley Brown the idea of creating her own magazine which would allow her to address these women directly and give them advice about their personal issues regarding sex, relationships and health. This idea lead her to the Hearst Corporation’s aging “general interest” magazine for Men and Women, The Cosmopolitan. The owners of the magazine were already planning to close it down and gave her the reigns to try out her new format in the hopes that she could breathe new life into the magazines declining circulation. This decision proved to be a remarkably apt one as the magazine’ ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Brand audit assignment Essay Example | Topics and Well Written Essays - 4750 words”, n.d.)
Retrieved from https://studentshare.org/environmental-studies/1422609-brand-audit-assignment
(Brand Audit Assignment Essay Example | Topics and Well Written Essays - 4750 Words)
https://studentshare.org/environmental-studies/1422609-brand-audit-assignment.
“Brand Audit Assignment Essay Example | Topics and Well Written Essays - 4750 Words”, n.d. https://studentshare.org/environmental-studies/1422609-brand-audit-assignment.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Brand audit assignment

Brand Audit Report

...? Brand Audit Report Affiliation with more information about affiliation, research grants, conflict of interest and how to contact Brand Audit REPORT for BMW Brand Inventory: Background of the brand: Bayerische Motoren Werke AG (BMW) was an international company which placed an important role in the luxury part of the U.S. automotive market. It had significantly rebounded from all the setbacks as done by its competitors such as- Acura, Lexus and Infiniti during the period of middle to late 1980’s. BMW is a German based company of motorcycles, automobiles and aircraft Engines. The origins of BMW trace back to 1913 when a Bavarian named...
14 Pages(3500 words)Essay

Brand Audit

...?Brand Audit: Target Target is a well known retail store for the home appliances and merchandises for babies in the Australia. Branding is all about powering the product. Target is not just another departmental store; it is a great brand and has a great quantitative value towards the consumers. Auditing of a brand is essential to evaluate the real importance of the brand as far as the quantitative analysis. The brand audit makes the brand more strong and powerful in the competitive market. In the particular case the audit will be given the primary focus....
5 Pages(1250 words)Research Paper

Coca Cola: Brand Audit

...?Coca Cola: Brand Audit Introduction The Coca Cola (commonly known as Coke) is an international carbonated soft drink brand headquartered at Atlanta in United States. Originally, Coca Cola was invented in the late 19th century by John Pemberton for the purpose of using as a patent medicine. Later, the businessman Asa Griggs Candler purchased Coca Cola. Candler’s expertise in marketing played a central role in placing the Coke brand on the top of the world’s soft drink industry throughout the 20th century. Under the Coke brand name, the company introduced numerous other cola drinks such as Coca Cola Vanilla and Coca Cola Cherry. As Mayer (2003, p. 27)...
6 Pages(1500 words)Essay

Audit

...?Audit Table of Contents Introduction 3 A Brief Perception on the Purpose of the External Audit Report 3 A Brief Explanation about How and Why the Wording has Evolved in the External Audit Report 4 A Critical Appraisal of the IAASB’s Proposals, Possible Alternatives and Expected Reaction from Stakeholders 6 A Critical Discussion and Comment on Possible Future Developments In Relation To Audit Reporting 7 8 Conclusion and Recommendations 9 References 10 Bibliography 12 Introduction The ‘International Auditing and Assurance Standard Board (IAASB)’ was formed in the year 1978 and formerly it was known as ‘International Auditing Practices Committee (IAPC)’. In the year 1991, the different principles of IAPC principles were recodified... as...
6 Pages(1500 words)Essay

Audit

...?AUDIT REPORT FOR LITTLE DIGGERS Ltd I) The key audit risks to the audit for Little Diggers Ltd  It is d that all audit work entail some risk; this may be because of a set of company accounts having been misstated due to a mistake or fraud, or when an auditor unsuccessfully detects errors or fraud in accounts. Audit risk is the risk that the auditors may unintentionally fail to adjust their analysis on financial accounts that are greatly misstated. The following are the risks that Little Diggers Ltd is subject to. Inherent risk This is the likelihood of material misstatement of a claim before taking into consideration the client’s internal control....
8 Pages(2000 words)Case Study

Audit

... Audit Introduction In April 2014 the European Parliament has voted for bringing mandatory auditor rotation into the EU region. This initiative implies that European-listed companies, financial institutions, and banks will have to hire new auditors every 10 to 24 years. Appointment of a new auditor every decade can be extended in cases when companies appoint another audit firm to do a joint-audit or initiate bidding process at the 10-years mark (Chasan 2014). While the rules of mandatory auditor rotation were also initiated in the U.S by the 2002 Sarbanes-Oxley Act, Europe’s restrictions would be tougher. Even though the U.S. companies will not have to adhere to the new EU rules, the...
8 Pages(2000 words)Essay

ASTON MARTIN BRAND AUDIT

...ASTON MARTIN BRAND AUDIT Introduction Aston Martin Limited is a manufacturing company, specializing in luxury and sport cars and grand touring cars, located in British and founded by Lionel Martin and Robert Bamford in 1914. The company initially dealt in luxury and sporting cars until the late 1950s when it engaged the grand touring cars (Dowsey, 2007). The company also holds a mixed performance history financial, such as facing bankruptcy in the 1970s. Additionally, it also has enjoyed lengthy periods of success and stability, such as under the ownership of the Ford Motor Company and the current ownership (Dowsey, 2013). Moreover, the company holds various elements, which constitute its success factor...
12 Pages(3000 words)Assignment

Brand audit "Heineken"

...Heineken Company Analysis Heineken Company Analysis Brand elements Heineken has been enjoying positive taste of their products with their package design, availing a peculiar edition bottle, which manifests a night-ready uncovered design by light. Dutch beer brand went on to unveil major redesigned bottles; no hype, no Brad Prix and no disco trickery, this was a visual identity among the cans and bottles. The restyling and changing to a longer neck with five bottle sizes were distributed over the world except to US. Americans preferred the classic short-necked bottle. The long-necked is the world standard, other than America (Bergh & Behrer, 2010). The Global Heineken Manager Design & Concept once said...
7 Pages(1750 words)Essay

Security audit assignment

...Security Audit Grade (April 2, Security Audit I chose to undertake a security audit on a health institution. Physical security on the health institution in which the security audit was conducted is available. There are security guards who are duty 24 hours a day and seven days a week, manning both the main gate and also other entries and exits that are specifically used by the staff to the hospital. The separation of the gates for public use and the staff use is also an element of physical security provision. Administrative safeguards are also present in the health institutions. The administrative safeguards protect the confidentiality of information through enacting...
3 Pages(750 words)Assignment

Audit

.... Misappropriations risk From the presented case, this paper has established that there could be an audit risk arising from the likelihood of misappropriation of products. This form of fraud would have occurred because this paper did not learn about the rotation of duties, and, therefore, the firm’s personnel continued to work in the areas they were first assigned. As a result, if there are any existing irregularities, they will continue as there is no one to report them since there are no personnel taking over from these duties. The auditor can respond to this risk by asking the management to issue their control measures concerning the inventory handling. In addition, the auditor can go ahead and...
6 Pages(1500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Brand audit assignment for FREE!

Contact Us