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Any issue you are interested - Research Paper Example

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R. “Reconceptualizing Mass Communication as Engagement: The Influence of Social Media.” 7 October 2011. Mass Communication and Journalism. 4 April 2014 [online] available at:…
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The variables covered by the article include the level of social media involvement in journalism, changes in the traditional media platform as a result of social media growth. The research question in the article is “has social media created a need for re-conceptualization of mass communication and journalism?” the sampling method employed is the use of surveys while the data analysis involved deriving measures of central tendency and regression analysis. The findings show that social media is reshaping journalism and the relay of information.

The article lays a basis for the research on the influence of social media on news reporting. Fortunati, L., Sarrica, M., OSullivan, J., Balcytiene, A., Harro-Loit, H., Macgregor, P., . . . Luca, F. D. “The Influence of the Internet on European Journalism.” Journal of Computer-Mediated Communication 38.2 (2003): 928–963. Print The article investigates the perception and evaluation of changes brought about by Internet integration in newsrooms. It evaluates how European journalists perceive the features and innovation in the digital media.

The focus of the research is on the view and perception of European journalists about Internet usage in news rooms. The research questions are: How are the features and innovation associated with the Internet perceived by European journalist? What are the main changes that occurred or may occur in the various fields of the profession since the advent of the internet? Forty of the most read newspapers based on print sales were selected and participants cover 11 European countries. The research method employed was the use of questionnaires.

The data collected was analyzed using regression and factor analysis. The findings show that the Internet has shaped journalism significantly. The article is the primary source for the research because it gives primary data of the study

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