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I support the view that ‘Social media is constructive’; it constructs relationships, it constructs one’s knowledge, and it is beneficial from personal to professional levels. Those who are in the habit of using social networking websites are more knowledgeable than ordinary people.
Social networking websites, to be specific ‘Facebook’ which is the famous website used in the world, helps in cross-cultural communication, i.e. we communicate with people not only from different cities of our country but also with people all over the world. This communication helps to develop understanding of different cultures, lifestyles and opinions of people. During the communication different people share different experiences in the form of narratives and we in return share our experiences, this therefore leads to development of knowledge about experiences, cultures and people.
One of the main roles that Facebook plays is that of reconnecting people and older acquaintances. This reconnection is so simple that a limited knowledge about the target person is enough to re-establish a relationship. There have been multiple incidents where departed relatives have met again only because of the social networking websites. In words of Browling (n.p), social networking websites provide a mean of reconnecting to the past.
‘Spread the word’ seems to be the major task of such websites. People create different communities and groups on Facebook. These groups can be any group based on any constructive idea promoting one common goal. Spreading the messages gets easier and faster through such websites.
The examples are endless from all the corners of society, be it personal or professional. The point is clear that social media is more than a technology. It is a sub-culture adopted by the people around the globe. To conclude it can be said that this
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The theories of human communication that have dictated the various means by which humans communicated since times immemorial, have now given way to newer, more unconventional theories. Fresh theories are now emerging, covering newer perspectives of communication through modern electronic media.
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Even elementary school classrooms are becoming more globalized with the adoption of 'sister schools' on other sides of the world connected using the basic tools now widely available on the world market. It is no surprise with all these changes to realize that the world of public relations is also changing.
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As much as values around the world put more emphasis on the individual traditions, beliefs and standards that make them unique; the social network connects people from the different cultural background.
Social network is vital
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