on the steps of the Lincoln Memorial on August 28, 1963 in Washington DC and after his audience had participated in what was dubbed “March on Washington”. Before this speech, King has risen to become the…
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The main theme for this speech was the need for equality and human rights that covers people from all racial backgrounds in the US. In order to achieve desired effects on the audience, King applies several rhetorical appeals pathos being among them. In the speech King employs the use of pathos which by definition is the appeal to the emotions in order to gain approval which enables him change the audience’s perceptions of race relations by convincing them not to hate each other on basis of race but to instead hate racism which will be the basis for a new, better world.
During the delivery of the speech, King described the black people as being “crippled” by the “manacles of segregation” and “chains of discrimination” (Luther 1963). These words are specifically aimed at making the audience realize the situation of the black community who are in great calamity. By using the word “chains” King want the audience to realize that racial discrimination has made being black a crime. This is because innocent black people were being treated as if they had committed a crime and therefore, have to be restrained. Another instance of the use of pathos is the mention of the black people being stranded on a “lonely island of poverty” while rest of the American society were enjoying themselves in “ocean of material prosperity” (Luther 1963). This statement is meant to inform the audience that contrary to the ancient belief that the blacks were poor because they were not as clever as the whites, it was actually the white American society that was literally holding them back.
Apart of the use of pathos to appeal to his audience, King also uses logos which is the use of reason by supplying the necessary data, evidence, and irrefutable facts when making an argument. King used a number of facts that were present in
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Rhetoric makes heuristics provisions for distinguishing, comprehending, and developing certain arguments related to specific settings (Young, Becker & Pike, 1970, 1). There are five main criterion of rhetoric for framing a persuasive speech to affect the audience, which are based on arrangement, memory, discovery, style, and apt delivery. In case of rhetorical literature, Corbett, had claimed that in such instances rhetorical analysis "is more interested in a literary work for what it does than for what it is" (Corbett, 1990, xxii).
As asserted, the documentary aimed to persuade the viewers through rhetorical arguments of speech, sound, and visuals that there is a need to be alarmed at the rate hydraulic fracturing for natural gas drastically and negatively affects the lives of people who are affected by the drilling; and hopefully move policymakers and legislators into amending provisions of the Safe Drinking Water Act.
It is the hope of this student that the reader will be able to gain a more full and complete/nuanced understanding of the way through which each of these rhetorical strategies are used in the video in question although it is but a brief 45 seconds and overall length, the artists and directors who were responsible for the creation and production of this advertisement masterfully wove a brief tale that is inclusive of each of these three previously mentioned rhetorical strategies.
Rhetorical analysis is the art of examining the author's views and opinions through examination of the components used in persuading the audience by the author. Rhetoric is a word that is used to describe the art and skills of persuasion. The main areas examined during this analysis are, the purpose of the work, the intended audience and the appeals used to convince the audience.
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This paper seeks to discuss rhetorical analysis on advertisement.
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This paper aims to draw a visual-spatial rhetorical analysis on the immigration laws in the government of Arizona, a state viewed as one of the key points of illegal entry.
The current growing concern around national fear about illegal immigration has made the American
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