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Ultimately, the paper will draw a conclusion with relation to the advertisement poster.
Notably, the ad uses different colors to capture the attention of the audience. The blue color at the top of the ad seeks to inform the audience that FIFA 14 is available on PS4. The foreground of the ad has bright colors to capture the attention of the eye while the background has a dark color to create a comfortable color mix. Moreover, the colors in this ad represent the various football sponsors of FIFA 14 video game as well as the identity of one of the successful football in the world. The color mix in this ad creates a very effective visual effect that helps the target audience to relate with the product.
Furthermore, the ad uses a human figure to present its message to the target audience. The human figure in the ad represents Lionel Messi who is the most decorated player in the world who plays for Barcelona, which is a very successful football club. The human figure relates the product with success and hence encouraging the audience to buy the product with a promise of becoming like Messi. Moreover, the ad depicts the product in a very clear way. Indeed, the audience can easily identify the product and the body that licensed the product subject to the good mix of colors and the large font of the product description.
Various words and texts appear on the image. These words and texts are clear and represent the product, the sponsors of FIFA 14 video game, and the official bodies that licensed the product. Moreover, the words and texts represent the device, which supports the application of this product. Furthermore, the texts represent the sponsor of the club shown on the image. Notably, the image has a defined boundary. The name of product is at the center of the image while the human figure aligns to the left. The name of the device that supports the application of the product is at the top of the image with a unique color.
The ad uses
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It concerns all those Americans who want to know what is going on in their country and who would be leading them come 2012 Presidential Elections. The original purpose of making this advertisement is to tell the American populace about the consistency of Ron Paul and how he has been able to stay consistent without changing his course.
It can then be said that visual semiotics have a large part to play in selling products in the modern marketplace because of their influential position to determine human actions. Carefully chosen images form a subtle relationship between the signifier and the signified so that the randomization pointed out by Berger (1995) is minimized.
Name Instructor’s Name Course Date Observation Essay The advertisement that is selected to be comprehensively evaluated to comply with the requirements of the essay is Nissan Dualis: Park Perfectly print advertisement (shown below). Source: Best Ads, 2012 This advertisement is to be analyzed in greater detail through addressing the following issues: (1) the argument; (2) the target audience; (3) employment of rhetorical principles; and (4) extent of conformity to advertisement theories.
According to a research, an average American can see up to 247 commercial messages every day. Advertisement can affect many people in many ways because when company is making advertisements they keep in mind the nature of target audiences. By making the segments of target audiences they can easily convey the message and affect them.
The advertisement is meant for a new product in the market from the Calvin Klein chain of companies. The product in this case is a fragrance which is meant to be advertised in a magazine based on fashion, one that both sexes would read, such as Osmoz.. In this advertisement, the target audience is both sexes. According to the photographs on the advert, we can clearly see that both these people are young, so the advertisement is meant for the young generation.
There was an issue about flouted morality during 1920’s-1930. Most of the poster advertisements created by big companies tried to preserve what is traditional but were entangled with a slow show off of modernity. It can also be seen in the particular advertisement cited. The concept of buying clothes by women is not common during these times.
The advertisement is not very appealing to the eyes because there is no color. It is not attractive and does not capture the attention of the people who will be seeing it in a magazine. It however uses exaggeration to attract the readers and
It is therefore not surprising that most companies and individuals have resorted to employing art as a tactic to woo and sway new consumers to purchase their products. The ability of art to capture the interest of consumers has now been devised into a common business
The three advertisements follow a unique advertising pattern (Shimp & Andrew, 2013). The pattern is composed of three important marketing phases. Cognition is the first advertising phase. Affect is the second advertising phase. Commitment is the third
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