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Case Analysis - Essay Example

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This has made people change their thoughts and opinions on almost everything, including advertisement. This has also had a significant impact on the lives of modern day…
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Case Analysis

Download file to see previous pages... These are perceived as the depictions that have seized them, altering their psychological composition into something damaging to their wellbeing, and yet, advanced by society. For instance, it appears to be slender is an objective to a large number of females, and as Susan Bordo indicates, it is the consequence of advertisements and a public representation of females sustaining a number of roles, including that of the sexually suppressed and that of server. Generally, Hunger as Ideology highlights her significant attempt to uncover, educate, and illustrate past and current behaviors, eating habits, and social influences on both males and females. This paper is a case analysis of Susan Bordo’s Hunger as Ideology. The paper will highlight my views in support of the ideas from the article. Also, the paper will make use of three evidences of advertising and several quotes from the article to support the ideas.
Bordo asserts, “Mass imagery has an unprecedented power to instruct.” This means that the capacity to broaden influence to a mass produces expected outcomes, outcomes which recommend the correct way, the only way, which is usually the most widespread influenced way. She goes on to claim, “Women with their eating disorders bring photos of ultra-thin models to their therapists…” (Bordo 140). This is seen as the ideal explanation of mass produced views of ideology. The notion of utilizing magazine pictures of the ultra slim models as stimulators for contentment is the in thing, for example, the Fire and Ice advertisement which contained a questionnare aking women if they were made for Fire and Ice.
In the part, Food and Love, the author illustrates how females display their affection for others by preparing dinner or baking for other people. For example, the use of the catchphrase “Nothing says ‘Cookie, I love you’ like Nestle’s Toll House Cookies Do.” is employed to emphasize this point (Bordo 159). Even though ...Download file to see next pagesRead More
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