America Shopping Cart - Essay Example

America Shopping Cart Shopping is the process in which a has the chance to choose hisown desired product or service from a wide market in order to buy the best preferred one (Arnold et al. 1134). In America, shoppers use both traditional and online shopping techniques. Online shopping has become the most popular mode of shopping in America in the recent past due to advantages associated with this method of shopping. First, it is a convenient mode of shopping since it is just a matter of checking what is on market from the comfort of the shopper’s home.

Secondly, it provides a better platform of comparing the prices of products in different shops, which occurs without travel related expenses. Thirdly, it saves on parking and petrol costs that would have been incurred if one went out shopping the traditional way. In addition, there are no salesmen involved in the process of shopping online, which implies that there are no additional costs. Moreover, online shopping provides a good shopping environment where one has the freedom to shop the way they wanted to shop.

Finally, online shopping assists in the case of buying presents to people overseas if one shops online, which eliminates the cost of importation. Despite these disadvantages, online shopping has varying disadvantages. In this case, that it takes a longer period of time in delivery of products bought online than traditional shopping. Secondly, the shopper does not get the advice they may need on the product which is mostly provided by the seller unlike in the case of traditional shopping. Thirdly, the buyer may get the rejected products that have been brought back by other buyers.

In addition, the buyer incurs expenses in postage of the product to his residence. It is not possible to test the products hence they is a high risk of purchasing a wrong product.According to (Popcorn and Marigold), traditional shopping was mainly used before the emergence and innovation of online shopping. Like online shopping, traditional shopping has some advantages although they differ from advantages of online shopping. First, the fact that one can see and test the product they want to buy before they actually buy the product makes an individual make an informed decision.

Secondly, one gets the product immediately they purchase it, which is crucial when the goods are needed urgently. In addition, traditional shopping provides for direct communication between the seller and the client and this provides a better chance for bargains and in-depth details about the product. Moreover, this approach to shopping provides a chance to meet and socialize with friends and make new friends. On the other hand, there are no postage costs in the case of traditional shopping. Finally, is easy to take back a product in case it develops faults while being used or if it does not serve the purpose it was meant to serve.

Conversely, its disadvantages include the fact that it is a challenge to compare prices across the market shops. In addition, this approach is a waste of time and resources due to time wasted on queues and an individual can only shop during the shop opening hours. In addition to these disadvantages, it is an inconvenience mode of shopping since there is the lack of an assurance that a shopper will obtain the product they required in the market. Finally, is not possible to shop at the comfort of your home.

Works CitedArnold, Mark J., et al. “Customer Delight in a Retail Context.” Journal of Business Research, 58.8 (August 2005):1132-1145. Science Direct. Web. 9 April 2013Popcorn, Faith, and Lys Marigold. Eveolution: The Eight Truths of Marketing to Women. New York: Hyperion Books. 2002. Print.