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Social media - Research Paper Example

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The article, “Following you: Disciplines of listening in social media” published in Continuum: Journal of Media & Cultural Studies was written by Kate Crawford, an Associate Professor at the University of New South Wales, Sydney and a member of staff in the Journalism and…
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Download file to see previous pages This paper shall seek to explain the manner in which online listening offers productive ways of analyzing the various forms of online engagement which have been overlooked for a long time (Crawford 525).
Crawford asserts that online listening can be considered in several contexts. These contexts can be wikis, mailing lists, MUDs, blogs, RSS feeds, among others. Additionally, she says, “listening has not been given much attention as opposed to speaking-up” (Crawford 526). In this context, speaking up refers to writing articles or updating of status on the various types of social media. It is a fact that many people write their updates in order to catch up with their friends or inform the public of various issues. Therefore, there is need for the members of the public to read and comprehend what is being updated. This is what ‘listening’ of social media entails.
There are three types of social media listeners, namely; politicians, individuals, and corporations. All the three groups face the need to listen to others by creating a social media presence. In this case, they may create twitter accounts which may give them platforms to listen to other people and be listened to as they interact online. In order to facilitate interactions, they can use the three modes of listening namely: “background listening, delegated listening, as well as reciprocal listening.” Crawford asserts that twitter’s use as a forum for background listening comes about as a result of the flow of conversations and commentary with few moments of concentration. From this, it is evident that Twitter’s conversations circulate in the background, just like radio. On reciprocal listening, social media I used by several politicians to update their activities, seek for support on policy announcements, among others. For instance, Gordon Brown and Barack Obama have Twitter accounts which they use to communicate to their supporters (Crawford 529). This is ...Download file to see next pagesRead More
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