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Nowadays, many men want to have a robust body with six packs, but they are looking for products that could give them what they desire. We can find that many ads these days are about bodybuilding and related supplements to enhance it. These ads work to give you the real reasons to buy it as indicated by the Versatile Whey Protein ad that states, ‘All-whey protein powder that mixes up rich and thick like an ice cream milkshake while delivering exceptional quality and value’(GNC 1) . There are many famous brands worthy trust like GNC products. GNC is everywhere; it is a high quality brand and it won’t make devastating stuff and sell it to the people. Proteins, vitamins and diets are what GNC produces. Many of us saw how these companies use logos, ethos and pathos. Sexy and strong men standing with vitalized body that is what most people see in sport magazines and that is a way of pathos. We also see how these ads talk about muscle support and how that is good for your body. Cheap price on brand new products are also a form of pathos. Whey protein is one of GNC products. In Muscle and Body magazine there is an ad about performance which explains Whey protein. Most ads are dodgy to trust as they give false cause. Muscle and Body magazine uses fallacies to manipulate the reader into buying the performance booster Whey protein product (GNC 1).
These adverts attracts the thinking of the reader by narrating about muscle support, easy mixing and the recovery. It does not show only a picture of a muscular man, it shows a famous person. It displays more than one picture of the products and explains how the product works. This marketing is false because there is no way that if we used whey protein we will be muscular and we won’t be famous. The Muscle and Body magazine won’t put you next to any product if you use it like that man in whey protein ad. The adjust wants to convince us by putting that muscular man. Many of us want
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