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Domino's pizza (evaluation ) - Essay Example

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It is an international pizza chain store which operates 9,000 stores in more than 60 countries (Dominos IP Holder LLC , par 2). It was defined as a…
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Dominos pizza (evaluation essay)
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Domino's pizza (evaluation )

Download file to see previous pages... Tossed pizzas, Bread Sticks, Cheesy Bread, Cinna Stix, Buffalo Wings, Boneless Chicken, oven-baked sandwiches, Breadbowl Pastas and Chocolate Lava Crunch Cake.
This essay aims to evaluate Domino’s Pizza and compare it with another pizza store, Pizza Hut, which is considered to be its major competitor. Their products and marketing strategies will be assessed and weighed against each other. For this essay, one will focus on the pizza products only. A brief background about Pizza Hut will be discussed in this essay too.
A major competitor of Domino’s is Pizza Hut. The first Pizza Hut was established in Wichita, Kansas in 1958, two years before Domino’s. At present Pizza Hut has more than 11,139 stores operating in more than 94 countries. Its menu includes Thin N Crispy, Veggie Lovers, Meat Lovers, Tuscani Pastas, WingStreet wings, pastas, bread sticks, Cinnamon Sticks, Hershey’s Chocolate Dunkers, among others.
Both Domino’s and Pizza Hut offer almost the same product line. They both have thin and thick crusts pizza. Aside from the regular pizzas, Domino’s has Mexican-inspired pizzas which are offered for a limited time. Another addition to its pizza line are its gourmet pizzas where they use ingredients such as baby spinach and feta cheese. Like Pizza Hut, they also have a variety of toppings on their pizzas. The tomato sauce topping they use are almost similar in terms of sweetness and sourness. Both have the right blend of seasonings and spices that complement the wide range of toppings. Domino’s however boasts of its meatballs topping.
Domino’s and Pizza Hut both have different crust offerings for their pizzas. Pizza Hut prides itself of their hand-tossed crust. One finds Domino’s pan pizza as softer and fluffier. For the thin crust pizzas, one is convinced that the Pizza Hut’s thin-crust pizza is crispier than that of Domino’s.
In terms of the promotional strategy, both Domino’s and Pizza Hut have a “buy one, take ...Download file to see next pagesRead More
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