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Argument by Authority - Essay Example

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Summary
If there is one present day tv commercial that could be cited as a classic example of an advertisement that uses Appeal to Authority fallacy to persuade its viewers, it would be the Bacardi The Prediction commercial. Appeal to authority fallacy is flawed argument by somebody…
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Argument by Authority

Download file to see previous pages... It is premised on the assumption that the game (obviously an NBA game), the guys and Bacardi Gold always go together. It supported this thesis by stressing at the game, guys and friendship is made “golden” by Bacardi. Therefore, its audience should get drunk with Bacardi Gold to enjoy friendship while viewing a game (youtube 2010).
In this commercial, it is not only the arguments (if it is even considered as one) that is dubious, but the elements as well. First, alcohol and a wholesome game such as basketball do not mix. Second, it is hard to enjoy a game when a person is sober. The maker of this commercial did not make a research that alcohol is a downer and a game raises one’s adrenaline, so how could one enjoy both? Above all, an alcohol company is never an authority about friendship; of what constitutes it and of how to qualify it. What Bacardi is suggesting is an alcohol binge between friends so that its product will be patronized. Friendship in the first place is not founded on alcohol.
Bacardi can however defy logic by claiming to be an authority of friendship and a game. After all, it delivers the subtle message that it is an authority by mentioning that it is an official marketing partner of NBA so it must know what it is talking ...Download file to see next pagesRead More
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