Jergens Naturals Hydrate Moisturizer - Advertisement - Essay Example

The product claims that its ingredients are 92 percent natural.  The image that the advertisement uses to promote its assumptions is the picture of various plants and herbs that are coming out of its bottle.  The word “Naturals” attached to the product name itself gives an illusion that the product is all-natural.  It also uses the figure “92% natural ingredients” as part of its packaging design.

To call something “natural” means “not altered, treated, or disguised as well as in a state regarded as primitive, uncivilized, or unregenerate” (Joltes, par 7).  Joltes goes on further to say that “natural” products are perceived to be “unprocessed and comes from unrefined ores, minerals, plant materials, or other "natural" sources” (par 7).   “Natural” products are believed to be safe and pure (Joltes, par 14).  “Unnatural” products are the exact opposites of “natural” products.  These are products that are processed and may contain chemicals.