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Blink: The Power of Thinking without Thinking” Chapter 5 Summary Gladwell takes a different approach to the issue of quick thinking in chapter five. Gladwell asserts that the context in which a problem or situation is presented determines the quality of quick thinking an judgment as well. When people are asked or forced to address an issue that is out of their expertise, they are not able to make snap judgment. Poor snap judgment is also realized when the problem at hand is presented in the wrong context.
A very good example that Gladwell illustrates is Kenna’s dilemma. Kenna’s ability to succeed in music in top 40 radio stations is largely determined by putting him in the line of his music career. Another important example is the case of Pepsi and Coca-Cola company focus groups. When they were put in different context, they delivered different results. I think Gladwell has a great idea in this chapter. I have also generally observed that when I am placed in a strange situation or environment, I am not able to make good snap judgment.
I like the way the ideas are expressed by the writer particularly the examples. However, I wonder as a reader how Gladwell could explain the situation of genius people who are able to make perfect snap judgments even on a context not familiar to them. However, Gladwell’s idea appeals to me as a learner since I can now be able to position myself to familiar environments especially in learning in order to be a good snap thinker. Works CitedGladwell, Malcolm. “Blink: The Power of Thinking without Thinking.
” Little, Brown: Back Bay Books. 2005, Print.
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