Summary of the signs of shopping - Essay Example

Task Signs of Shopping The article Signs of shopping by Anne Morton analyses shopping habits across the populace and interactions within the societal context. Malls sell to people what they want by defining the preferences of procurers. Frequently, the old and the young meet there to waste more time rather than their money. Conversely, women have also discovered the shopping malls being a meeting point with their friends. Apart from shopping, they talk, give each other piece of advice, discuss their issues and get to know each other well rather staying alone in the house when their husbands have gone to work and children gone to school.

In addition, Morton expresses how shopping involves the procurement of stuff such as household equipments and apparels. Often, many people will bargain, convincing the mall owners that they are their daily customers. This opens up the ability of promotions and subversion to both the customer and the owner. If the customer does not like how he or she is being treated, they have a right to complain to the owner for change of behavior by, for example, workers. The owner therefore has to apologize to the customer and promise dual change of treatment and behavior because he or she does not want to lose customers thus going down of the business.

Shopping is irresistible for a wide majority of the populace in the contemporary society. Some cannot live without shopping in their daily lives especially women and their daughters, that is like their daily routine but communication has made work easier now days. No walking long distances to the shopping malls, time is being saved too if one has a busy and tight schedule. Phone calls are made to the shopping stores to order for shopping or mails to be sent to websites and customers can shop anywhere.

Work CitedNorton, Anne. Shopping in malls. Consuming passions. Pp. 101-106.