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Effect of Environmental Variables on Consumers - Research Paper Example

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The paper "Effect of Environmental Variables on Consumers" states that the store had a good layout and point of sale section was positively accepted however its main problem had to do with its size. Due to its size space design was limited and placement of materials also received negative reviews…
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Effect of Environmental Variables on Consumers
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Download file to see previous pages Signs directing the shopper to the supermarket. Where they appear, their visibility and coloring. Building size, color and the architectural design whether it is pleasing to the eye or not. Parking space and availability of ample parking around the store, the type and availability of surrounding stores. The appearance and location of the area the supermarket are located, including security. The architectural design of the entrance and availability of security personnel
Lighting both inside and outside of the supermarket. Type of music playing in the supermarket and its volume, the type of floor laid on the supermarket, Color schemes on the walls and roof of the shop, Perfume scents used inside the building. The width of the aisles and how they are designed. The temperature and presence of air conditioning. General cleanliness of the room.
CONCLUSION: It is clear that many of the variables that will influence consumer purchasing have to do with the supermarket's environment. This means that if the right balance in the shopping environment can be struck then sales can be boosted as consumers will be attracted to the supermarket
Researches into consumer behavior in retail stores such as supermarkets usually are centered on documentation of purchasing patterns and identification of customers (SOKOLOWSKI 2011, pg102). This studies aim at the discovery of consumer reaction to changes in the shopping environment and determining whether they are positive or negative.in addition they determine why a consumer decides to spend in a particular shop and not in another. Market research in the present world is centered primarily on consumer behavior. I predict that in future many research studies will be on the effect of the business environment on consumer behaviour. This paper summarizes my experience in the contracted supermarket focusing primarily on its environmental variables such as its appearance, point of sale display, layout and design and other internal variables. ...Download file to see next pagesRead More
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