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Reserch - Essay Example

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Research Essay Abstract The essay emphasized on ascertaining the role of individuals towards the production and the demand of eco-friendly products. In the present business scenario, it has been recognized that consumers are more attracted towards eco-friendly products assisting in minimizing consumption of chemicals and pesticides…
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Download file to see previous pages Impacts of individual decisions concerning eco-friendly commodity choices on community health In the present scenario, consumers are perceived to be playing an important role towards enhanced business performances. In this regard, consumer behavior is determined as a vital aspect with regard to marketing operations of business organizations. Business organizations, in their marketing operations, are therefore required to understand the consumer behavior in order to offer products and/or services maintaining their efficiency levels with the intention of meeting the needs as well as preferences of customers in the worldwide market segments. Presently, the consumers have been deciphering a greater inclination towards eco-friendly products and are also willing to pay more for these products, deciphering a quality concerned attitude rather than a price-centric motive. On the global context, individuals are immensely attracted towards eco-friendly commodities for safety and health concerns. Subsequently, increased consumptions of eco-friendly products have assisted in maintaining the health of the community, which denotes that there might be a linkage between community health and the purchase trends deciphered by consumers to favor eco-friendly products (Connolly & Prothero, 2010). ...
Reflecting on the same concern, the report published by European Commission (2006) signified that decisions of individuals are based on different factors, which commonly include product information and product preferences. The consumers are thus concentrated towards social and environment developments due to increased concern of climate changes. Moreover, individuals are also perceived to make their purchase decisions based on safety and health factors that are attached with products and/or services. In this regard, the consumers in the worldwide market segments are encouraged towards consuming healthier as well as quality products (European Commission, 2006). According to Ahmad & Juhdi (2008), in the recent era, individuals are identified to change their lifestyle and are decisive in making purchases of products and/or services for self-fulfillment. Individuals make purchase decisions of eco-friendly products due to increased concern towards environmental factors and their accountability towards its stability. Additionally, increased demand for health and environment friendly products has augmented the production of organic goods globally with due concentration on causing minimum effects on the environment. In this respect, the global consumers purchase eco-friendly products with the objective of developing community health. Respectively, business organizations produce organic food to a large extent due to changing trends and decisions of consumers. Ahmad & Juhdi (2008) have also stated that organic products are consumed immensely as individuals are more health conscious. Moreover, individuals purchase eco-friendly products in order to be a part of the social group with the intention of improving the health of the community (Ahmad & Juhdi, 2008). ...Download file to see next pagesRead More
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