Nobody downloaded yet

Analyzing an Ad - Essay Example

Comments (0) Cite this document
Bubbles and Biff By Lecturer’s Date: Bubbles and Biff Images used in advertising do not target an idealized viewer and have no intended dominant meaning for audience to understand. However, many such images are not easy to understand and therefore in many cases lead to different interpretations by targeted audience (Williamson 7)…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.7% of users find it useful
Analyzing an Ad
Read TextPreview

Extract of sample
"Analyzing an Ad"

Download file to see previous pages The advert is designed to create a strong positive association with Skyy Vodka brand amongst female and male young professionals in order to achieve high sales. To create such positive association, the advert uses sexual connotations, both male and female young professionals, photography and it brings out the advert protagonist who remains in control of the entire advert. Skyy Vodka advert is highly charged with sexual connotations. The woman in this advert occupies a huge part of the advert page. She is wearing dark led lipstick, dark eyed make ups and nail polish. Noticeably, the makeup and her red lipsticks as well put much more emphasis on her eyes hence making her more seductive. Her open mouth draws some attention as it implies that she is ready and open to imply a sexual appeal. The dress she has worn is white in color and highly revealing around the chest region hence drawing the audience attention to her desires and sexuality. The garment white color connotes virginity or purity in women. However, this general view gets challenged as the lady (bubble) chooses to remain chaste for an extended period of time. The lady is wearing gold earrings, snake band around her upper arm and a gold necklace. Notably, the necklace is long and runs between her sharp pointed breasts drawing viewers’ attention. The snake-shaped arm band has varied meanings. For instance it depicts her as a bad girl considering that snakes are highly associated with seduction and trickiness. Similarly, it can be associated with the biblical story of Adam and Eve who was unable to resist the temptation offered to them by a snake. Nonetheless, as opposed to fruit offered in the case of Adam and Eve, the offering in this case has more of sexual orientation (Andrews & Mary 59). Having a closer look at the lady, she has worn black sandals with spike heels and has straps that run up her legs to the knees. Ideally, high heels are not used by women for comfort, but to make legs and butt look more appealing for the men viewers. Further, the straps that runs upwards to the knees seek to send the eyes upwards towards such a seductive bubble. This complex picture draws two critical things. First, on her left hand side is a tie and hand that bubble is closely attracting. Even though, the person to whom the tie and the hand belong to is invisible, it is highly suggestive that the advert makes the viewer to take this person to be a male (Biff) who is being drawn by the beautiful charms of bubble. The black suit and tie worn by the male friend is suggestive of men in our society, but more importantly gives an impression of a kind of man who belongs to either middle or upper class and therefore highly likely to be working in corporate circles. The man is presumably a successful man and as such very complicated. This is reflected by the smart tie and suit he has worn. However, his image remains stereotyped as his image is partly hidden. The tie as one of the men clothing that is visible has a phallic context. This is because it emphasizes sex charged images common in many advertisements. The man is holding an empty martini glass that seems to be once full of Skyy Vodka. This connotes that Skyy Vodka has the capability to stimulate sexual situation set up by bubble and thereby turning Skyy Vodka to a sign of fun ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Analyzing an Ad Essay Example | Topics and Well Written Essays - 1500 words - 1”, n.d.)
Analyzing an Ad Essay Example | Topics and Well Written Essays - 1500 words - 1. Retrieved from https://studentshare.org/english/1495240-analyzingyanyad
(Analyzing an Ad Essay Example | Topics and Well Written Essays - 1500 Words - 1)
Analyzing an Ad Essay Example | Topics and Well Written Essays - 1500 Words - 1. https://studentshare.org/english/1495240-analyzingyanyad.
“Analyzing an Ad Essay Example | Topics and Well Written Essays - 1500 Words - 1”, n.d. https://studentshare.org/english/1495240-analyzingyanyad.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Analyze an ad
It is through our fulfillment of our responsibility to our family that we can show our love to them. Public service advertising is aimed at communicating a message about public goods, such as the family. It is produced for non-profit uses by organizations or partnerships to raise the awareness of the public (Danna 94), such as about the importance of taking care of our families.
7 Pages(1750 words)Essay
Analyzing an Ad
In the advertising world, advertisers try to sway us into preferring the purchase and use of their products. In an attempt to do so, they manipulate us into thinking that their products are what is best for us through the portrayal of certain implied messages and ideas.
6 Pages(1500 words)Essay
The world is becoming a global village. Internet is the source for this close, fast and direct communication between different nations. Within the last 20 odd years the Web has gained extreme popularity. What ever is required is available on the Web. Now people can have focus databases from the entire world within seconds and can easily manipulate their PEST analysis accordingly.
3 Pages(750 words)Essay
Analyzing an image
Based on the prospects and the nature of the market, the ad specifically targets the youth and working class. The category comprises of the gallant, fun loving and exciting persons. Specifically, the add appeals to
4 Pages(1000 words)Essay
Advertising Analysis
Name: Instructor: Course: Date: Advertising Analysis Marketing strategists often employ specific techniques to create believable stories. They hook observers’ attentions through technical effects and psychological devices. The techniques used are many and varied, but the most commonly used techniques are simple and easily recognizable (Berger 5).
5 Pages(1250 words)Essay
Analyzing Experimental Research Studies
as the greatest of all games and when the greatest hero of the game Sachin Tendulker announces that BOOST- a health drink by Cadbury is the secret of his energy in front of a cluster of tiny tot admirers, naturally, there moms will reach to the selves to make the stuff disappear
2 Pages(500 words)Essay
Analyzing persuasive appeals in advertisements
It got its important information across without ever becoming cheeky or insulting to those who find themselves in need of the protection offered by adult diapers. In terms of the Ethos of the print ad, using a celebrity image model like Lisa Rinna made the
1 Pages(250 words)Essay
Ad Analysis
iveness of the beer advertisement is higher than the fragrance because of reasons relating to the association of the artists, positioning of the product, marketing through slogans and captions, as well as modelling of the two artists in the advertisement. The first
6 Pages(1500 words)Essay
Analyzing an advertisement poster
More so, the paper will identify and discuss three strategies that the advertisement poster uses to promote the product. At the same time, the paper will explain and describe the ways that a single, print advertisement tries to convince its target audience to buy
3 Pages(750 words)Essay
Analyzing ad
He identified messages as linguistic message, symbolic message and literal message. Linguistic message is expressed thought texts, symbolic message is the connoted one and denoted
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Analyzing an Ad for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us