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Analyzing an Ad - Essay Example

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Bubbles and Biff By Lecturer’s Date: Bubbles and Biff Images used in advertising do not target an idealized viewer and have no intended dominant meaning for audience to understand. However, many such images are not easy to understand and therefore in many cases lead to different interpretations by targeted audience (Williamson 7)…
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Analyzing an Ad
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"Analyzing an Ad"

Download file to see previous pages The advert is designed to create a strong positive association with Skyy Vodka brand amongst female and male young professionals in order to achieve high sales. To create such positive association, the advert uses sexual connotations, both male and female young professionals, photography and it brings out the advert protagonist who remains in control of the entire advert. Skyy Vodka advert is highly charged with sexual connotations. The woman in this advert occupies a huge part of the advert page. She is wearing dark led lipstick, dark eyed make ups and nail polish. Noticeably, the makeup and her red lipsticks as well put much more emphasis on her eyes hence making her more seductive. Her open mouth draws some attention as it implies that she is ready and open to imply a sexual appeal. The dress she has worn is white in color and highly revealing around the chest region hence drawing the audience attention to her desires and sexuality. The garment white color connotes virginity or purity in women. However, this general view gets challenged as the lady (bubble) chooses to remain chaste for an extended period of time. The lady is wearing gold earrings, snake band around her upper arm and a gold necklace. Notably, the necklace is long and runs between her sharp pointed breasts drawing viewers’ attention. The snake-shaped arm band has varied meanings. For instance it depicts her as a bad girl considering that snakes are highly associated with seduction and trickiness. Similarly, it can be associated with the biblical story of Adam and Eve who was unable to resist the temptation offered to them by a snake. Nonetheless, as opposed to fruit offered in the case of Adam and Eve, the offering in this case has more of sexual orientation (Andrews & Mary 59). Having a closer look at the lady, she has worn black sandals with spike heels and has straps that run up her legs to the knees. Ideally, high heels are not used by women for comfort, but to make legs and butt look more appealing for the men viewers. Further, the straps that runs upwards to the knees seek to send the eyes upwards towards such a seductive bubble. This complex picture draws two critical things. First, on her left hand side is a tie and hand that bubble is closely attracting. Even though, the person to whom the tie and the hand belong to is invisible, it is highly suggestive that the advert makes the viewer to take this person to be a male (Biff) who is being drawn by the beautiful charms of bubble. The black suit and tie worn by the male friend is suggestive of men in our society, but more importantly gives an impression of a kind of man who belongs to either middle or upper class and therefore highly likely to be working in corporate circles. The man is presumably a successful man and as such very complicated. This is reflected by the smart tie and suit he has worn. However, his image remains stereotyped as his image is partly hidden. The tie as one of the men clothing that is visible has a phallic context. This is because it emphasizes sex charged images common in many advertisements. The man is holding an empty martini glass that seems to be once full of Skyy Vodka. This connotes that Skyy Vodka has the capability to stimulate sexual situation set up by bubble and thereby turning Skyy Vodka to a sign of fun ...Download file to see next pagesRead More
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