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Plan - Essay Example

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Name Professor Module Date Wedding Photography A wedding ceremony brings fond memories that are supposed to always linger in a couple’s mind for the specialness of the occasion. The wedding industry constantly keeps changing with the aim of bringing a touch of distinctiveness to every different event…
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Download file to see previous pages Wedding photography is an important commercial undertaking that provides jobs for many people. Many wedding ceremonies are all about spending money; therefore, many couples are willing to spend an extra amount just to have a great event. Conducting a wedding in a beautiful unique place might cost a bit more but would sit in well with the idea of a great wedding. The photographs taken on beautiful sceneries will serve as great memories for couples throughout their entire lives (Etienne 2011). Photos taken in a different location, for example a foreign country can bring unforgettable memories to the couple. For this case, having some wedding photographs taken in Miami for Chinese couples, would bring out a different view to their wedding photos due to the change in location. An individual has to analyze and evaluate the market before entering into a new venture. In order to sell this new idea to different couples, several steps can be taken. A wide range of promotions and advertising strategies can be used. These include use of yellow pages to advertise the business where interested clients can call a designated business number for the wedding photography services. Placing advertisements for the business in the Public press such as, newspapers and magazines can also be utilized. Internet marketing can be used, where the advertisements can be placed in various websites to be viewed by those browsing the global network. Social media can be used, where a page on Facebook or Twitter is created to involve friends and their acquaintances to view the business. Preparing business cards and setting an office could also help attract customer who may require wedding photography services. To ensure that customers are drawn by the services provided, there is need to showcase the different photography work that has previously been completed (Das). For a couple to go along with the idea of having some of their wedding photography in a foreign country, one has to provide adequate merits that will capture their attention, making them buy into the idea. Firstly, one can sell the idea on grounds of being unique. In this case, Miami has beautiful beaches and the tropical feel would be unforgettable. This would be deemed as a unique experience. The photography services are supposed to be of the highest quality. Secondly, one has to prove that the idea is viable and explain all the procedures to be followed. Travelling to a different country comes with procedures and rules that have to be followed. Thirdly, the price should be favourable since exorbitant prices would render them disinterested. The prices should be customer friendly depending on the photography services provided. However, all this depends on the couple’s preference and the customers should always get what they paid for (Etienne 2011). Obtaining the first customer is usually a big challenge to overcome. An individual should come up with a strategy that will enable the business to attract more customers by itself, after providing quality services for the first one. Potential clients consider obtaining a service from individuals who have a great reputation. This can only come from giving the first client a memorable service. After extensive promotion of the idea, it becomes easier to obtain the first client (Etienne 2011). Networking with the first clients can prove to be a great idea since ...Download file to see next pagesRead More
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