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Media - Essay Example

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Name: Instructor: Course: Date: Media and its Side Effects In today world, at any given time, no matter what the children are doing or wherever they are, advertisers will always find a way of getting to them. Thus, it is inventible for children not to get any form of advertisements in any given way…
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Media

Download file to see previous pages... They target almost everyone. In the recent past, advertisers have tremendously shifted their focus to children. Eric Schlosser’s through his article tries to bring to our attention how today child advertising is in high note through the various tactics marketers and advertisers are using to get today children to always want and thus in that context demand for their products (Schlosser 356). Eric brings to our attention that advertisers know that if the children saw their advertisement and which are appealing to them, they will with no doubt nag their parent to get the products for them. Again, through the article, we find how advertisers have begun using catching songs and cartoon characters to attract children. Today’s young generation have changed tremendously through media especially through advertisements, as observed by Eric Schlosser’s essay, today even products that young children at their tender age, who are not allowed to access some products such as cigarettes, companies are still coming with ways of developing unique advertisements that are aimed at targeting the children. These companies intelligently achieve this by changing the packaging around these products and go a step further to ensure that they develop iconic symbols on these products so that the children will recognize them even in future. This, they do putting in mind that even though the children will not necessarily access this at young age they will with no doubt remember them from the same advertisements they saw years ago when they were still young. Clearly it is with no doubt that that media has more negatives than positives effects on today’s young people. As a matter of fact, it is in my opinion that media has a tremendously negatives effects on our young children (Johnson 2011). From the article “Television: The Plug-In Drug” by Marie Winn, we find that today, the television has invaded most family both in known and unknown territories. This is characterized with wake up, go to school, watch television and thereafter retire to bed and this is the pattern in many families today. Almost every family today has a television set on their household and this has led many families dynamic to suffer. Watching television has clearly become the norm in almost every family today and this is leading to loss of touch such the quality of sharing a meal together, going out on holiday and vacations (Winn 457). Television has unknowingly eliminated most of the individuality enjoyed aspect of families and has in turn managed to create a boring uniformity, which is experienced with all families that watches the television. Television also affects how today’s children communicate with other people in the society, it’s evident that a child who spend his/her all day indoors watching television will have difficulties in maintaining eye conducts, and even of great concern failure to maintain conversations and even trust the same people in the society. I strongly believe that in today’s world the media is changing our young people, the family as a whole and even culture and more so education. As observed from Marie Winn’s article, television is invading many families; it is interfering with our today’s culture and eroding most of the family’s rituals in a faster way. Today television denies the families an opportunity to share their daily experiences and in return build their ...Download file to see next pagesRead More
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