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It is a highly organized group with headquarters all over the world. Likewise, the organizational tier is well-defined with its members performing specific tasks within their definite department. The need to get their message across is perceptively an important part of the core goals of the association. To exemplify, even its founders have become known as writers, writing their exploits and history by authoring books. This can be deduced in the simple fact that it is inevitable that word into paper is all part of achieving their goals. Evidently, Greenpeace has its own publication and a press centre. Thus, it can be foreseen that it can be qualified within the categories defining discourse communities. At the heart of its advocacy campaigns is the need to encourage people and raise their awareness and to call for action. Environmental writing has in itself evolved tremendously over the years. It has now become a recognized genre of writing and is an integral part of the entire environmental discourse. Divide still prevail over the critics in determining the viability of sometimes thought out scenarios that range up to the extremes of end of the world proportions with the most basic inclination to pacify especially nontechnical readers on its veracity. Rachel Carson’s ‘Silent Spring’ is definitely a classic example of a book rousing dissention. “The success of Carson’s apocalyptic narrative spawned both criticism and imitation” (Killingsworth and Palmer 31). Since then, many authors and scientists have reacted by releasing their own texts. As a result, environmental debates had been fought not only by advocates but well with the use of science as arsenal to support claims. John Swales proposes the commonly accepted categories in understanding the defining characteristics of discourse communities. He maintains that discourse community is distinct from both speech community and speech fellowship. To determine the existence of a discourse community, six criteria must be present as a prerequisite. First, it must have a communality of interest such that there must be a shared goal among its members. Second, there are mechanisms for intercommunication that exist exemplified by a forum where there is participation within the group for members to interact. Third, the communication process is prevalent in the discourse community for a number of reasons including exchange of information and feedback including improvement. Fourth, the sustained advancement “to develop discoursal expectations” that involves suitable topics and the function of their communication that the output will elicit. Fifth, in relation to all the previous categories, there must be an inherent dynamic to enhance the terminology common to the discourse community. Finally, the expanse of the membership and a vitality to an extent that there is ample significant and proficient expertise in such a way that the discourse community survives despite the absence or separation of one or some of its members (212-213). Greenpeace has evolved to be a sizeable force with its presence seen in various parts of the globe in various activisms all toward environment protection. In their own words “Greenpeace is a global environmental organization” with its main office in Amsterdam and with 28 regional offices outside it spread out in more than 40 countries. Each of these headquarters are given independence in carrying out their local strategies and in finding support from donors to sustain their work (Greenpeace International, par. 1). Apart from the commonly known staple exploits of the group, it has its own
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Creativity and innovation among organizations usually occurs through development and implementation of new mechanisms in a non-traditional way. Any organizational environment constitutes a social and a cultural aspect called the field and the domain respectively. According to Csikszentmihalyi (1999), “creativity occurs when a person makes a change in a domain, a change that will be transmitted through time”.
This study looks into Greenpeace as an organization that has performed well so far in its marketing initiative. Its initiatives have been innovative as the company has a large marketing budget compared to smaller charities. However, with the implementation of the above recommendations and the initiation of the proposed plan, the organization will perform better in its marketing initiatives.
The islands must not be seen as versions of Maui, because they are not really solid. The patches, also called gyres, are characterized by high levels of plastic, chemicals and other debris, such as fishing nets, plastic bags and pellets, cigarette lighters, diapers and toothbrushes.
It is a multilateral movement that involves private individuals to donate or to help by volunteering and calls upon the government to respond to environmental woes that affect their nation as well as demand corporate responsibility from business actions or inactions that contribute to pollution.
Others cause problems in the space (such as failure in space missions) due to their increasing number. No method of disposal has proved to be useful since they all release these hazardous components into the surroundings. Some of these products are shipped to the developing nations and this has become the main site for dumping electronic waste.
4 3.Why Do Some Radical Environmentalists Seek To Affect Change Through ‘Direct Action’, And Can This Strategy Be Considered Legitimate? 5 References 7 1. What Was Greenpeace’s Strategy to Break Media Silence on Environmental Issues in the 1970s? With regard to the environmental issues, the period of 1970s can be viewed to be moulded with rising pretensions which surprised everybody throughout the globe during that particular time.