The NGO Activism via Official Website, an Issue of WWF, Save the Children, and Greenpeace - Dissertation Example

Greenpeace………………………………………………………….48 4.4. Use of Web Technology by WWF, Save the Children, and Greenpeace: A Comparative Study…………………………………….51 4.5. Brief Overview on Other NGOs using the Internet Technology….53 4.6. An Overall Analytical View………………………………………..56 5. Conclusion………………………………………………………………….60 6. References………………………………………………………………….

63 ACKNOWLEDGEMENT I am thankful to all my faculty members, colleagues and institution for giving me an opportunity to study the use of the web technology and the significance of the official websites of the three selected NGOs- WWF, Save the Children, and Greenpeace. I am also especially thankful to my supervisor, _______ ________ for the timely advice, feedbacks and tips which aided me in improving upon my work and remain punctual in the agreed scheduled deliveries of dissertation chapters. ABSTRACT The use of web technology has overcome serious difficulties in the modern business world and the manner in which organizations tend to market their products or services.

The present study focuses on the use of the official websites by the non-governmental organizations in reaching out to common masses of people, marketing their activities and trying to get them involved in their activities. The focus is primarily on three NGOs- World Wildlife Fund (WWF), Save the Children, and Greenpeace. A detailed study and analysis on the contents of the official websites of these three NGOs have clearly revealed the importance of the web technology in the enhanced performances of the.

The modern times can be called the age of the Internet. More and more uses of the internet can now be found to influence the activities of different organizations and their marketing processes in the business world. This includes the activities of the NGOs as well. In the present times, NGOs are involved in virtual activism, where the digital media of the NGO websites are given credentials for helping and training people. Moreover, any positive change which results in the betterment of society is embraced by the population of the world as a whole.

The goal is reached only “Where tireless striving stretches its arms towards perfection” (Tagore, 1996, p. 27). When this proactive approach is adopted via the website of any NGO; people of the society respond to it positively, and support the causes. The vital consideration is whether the NGOs are using the Internet facility with ingenuity to augment their success. The use of websites can be realized to be in use since a long time. However, the use has been made effective in the recent times when the users of the web technology have realized that with internet they could enhance their activities and gain more profits and success.

Thus in the recent times, every business organization might be observed having their own website. This is primarily because the world has now become more competitive and every organization tends to focus on factors that might put them into a higher position among the population of the world.