We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Types of Shoppers: Classification Paper - Essay Example

Comments (0)
22 September 2011. Types of Customers Different people come to the marketplace for different reasons. In order to enhance the sales, companies need to understand the types of customers. Customers can be classified into five types which are discussed below: Loyal customers One in every five customers is a loyal customer…
Download full paper
Types of Shoppers: Classification Paper
Read TextPreview

Extract of sample
Types of Shoppers: Classification Paper

Download file to see previous pages... These customers have a great impact upon a company’s merchandizing and buying decisions. Loyal customers can be made to feel happy by asking their opinions and telling them that they mean a lot to the company. No matter how much a company does for the loyal customers, it is never even close to enough because the happier a loyal customer, the more people the company will be introduced and recommended to. Discount customers Discount customers are frequent shoppers. The decisions made by the discount shoppers are influenced by the markdown sizes of the vendors. Discount customers are the biggest contributors to the cash flow of a company. However, there is a certain level of risk associated with the discount customers. They can incur a company a lot of money because of their tendency to return the items. Impulse customers As the name indicates, impulse customers are the eleventh hour buyers. They come to shops, not because they need a certain thing. Buying is not included in their To Do list, though they may buy anything that tempts them sufficiently. Companies have a special liking for the impulse customers. Impulse customers are the easiest to be convinced into buying the product. They are extremely likely to respond to the recommendations of the shopkeepers in a favorable manner. Most shops display their products for the impulse customers because of their huge tendency to provide the company with great customer knowledge and insight. Need-Based customers These customers know what they need. They come to the shop to buy a particular item. Since they are very clear about what they require, they often bring only the amount of money which would be needed to purchase the particular item or items. Need-based customers search for the needed item in a shop and buy it if they find it there. In case they can’t locate the item in a certain shop, they go over to the next one until the item is found. It is difficult to satisfy the need-based customers for the first time, though they can be made loyal customers with a little care and quality of customer service. Encounter with a need-based customer may not be very enjoyable for a salesperson, though they are the fundamental source of a company’s long-term growth. Because of their lack of affiliation with a particular company, they are the easiest to be lost if given a bad service once. The best way to build a long term relationship with a need-based customers, it is advisable to engage the top salespeople with them. Wandering customers They don’t know what they need. They are not driven to the shop by their need. Instead, they just want to roam about the market place, do window shopping, see different kinds of things to broaden their imagination, gain experience and a sense of community. Wandering customers are least wanted by any company. They are good for nothing. They come to the shops, crowd the place and hardly ever buy anything. The company can not do much to minimize the number of wanderers in the shop as long as the location of the shop is not changed. However, wandering customers are a potential source of advertisement for a company. They may not contribute to the cash flows at all, but whatever they experience, they spread it around. Their ability to affect a company’s image this way obliges the company to be patient towards them and assist them in every manner they require. The five types of customers ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
Discuss the classification of the leukaemias and how this can be used to help treat this group of disorders. Use specific types
Leukemia occurs due to malignant transformation of blood forming cells which are known as hematopoietic cells. The leukemic cells primarily proliferate in the lymphoid tissues and the bone marrow and then migrate to the peripheral blood. Due to abnormal proliferation, they interfere with the normal hematopoiesis and immunity in both the lymphoid tissue and the bone marrow.
7 Pages(1750 words)Essay
Category Potential Among Female Shoppers
4 3. Discuss whether Lowe's should have distinct merchandising strategies for men and women shoppers. 5 4. Explain the criteria that Lowe's should use in selecting new suppliers. 5 References 7 1. Discuss the preferences of both men and women regarding shopping at Lowe's as compared to Home Depot Preferences of male and female customers have always been different regarding shopping.
3 Pages(750 words)Essay
How does online shoppers' behaviour differ from traditional shoppers
How does online shoppers’ behaviour differ from traditional shoppers? Table of Contents Investigative report 4 Abstract 4 Introduction 5 Literature review 5 Difference between online and traditional shopping 5 Things to be considered in traditional and online shopping 9 Store attributes 10 Building of loyalty to online stores 15 Managerial implications 17 Answering to question 20 Rationale of businesses to connect to internet 20 Integrated internet marketing strategy 21 Idea behind supporting internet retailing 21 Conclusion 22 Reflective report 24 Log book 24 Initial review 24 On-going review 24 End of module review 25 Incidents occurred 26 Aspect for development 27 References 28 Glossary
23 Pages(5750 words)Essay
This paper is all about bonds and their different types
The consideration of more and less risk ness also dependent on the fluctuation of the interest rates. Paper shows how the issuances of the bonds are creating values either for the entity and for the bond holders is well. Corporations issue bonds in order to raise their equity and finance things more pertinently.
10 Pages(2500 words)Essay
Classification Essay
ments therefore becomes important when we need to understand how the appeal is being made and therefore understand if the marketing message is effective or not. To fully understand this, there are three prime examples which show what the ethical, pathetic and logical appeals are
3 Pages(750 words)Essay
For this paper, a critical variable in terms of these changes will be explored: demographic trends. Specifically, this paper will answer how demography significantly affects brand development and their sustainability. More
6 Pages(1500 words)Essay
Classification and division essay on types of colleges (ex. Public, Private, State or University)
19-20). The types of colleges differ in the degrees they offer, the subjects they cater to, and the fees they charge. A community college, as the name suggests seeks to facilitate people by having flexible functions. Even in terms of finances and tuition
2 Pages(500 words)Essay
This form of marketing includes video advertising on internet, search engine marketing, e-mail and social networking. Google makes effective use of tools such as AdSense and Adword for this type of marketing. Marketers need to have a good know-how
2 Pages(500 words)Essay
Classification essay, different types of nursing careers CNA, LVN,RN,NP
nd explain their role in the nursing homes, elderly homes, assisted living facilities and hospitals where they bridge the gap between Registered Nurse and the patients. ii. This section shall also explain the working stations of the LVNs, for example, in hospitals, surgical
3 Pages(750 words)Essay
Used a different classification method to describe types of living environments
Being a renowned housing professional, Friedman watches the prices of houses with dismay as the opportunities for making them long-term
2 Pages(500 words)Essay
Let us find you another Essay on topic Types of Shoppers: Classification Paper for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us