Operational Plan for a Company - Essay Example

VI. Operational Plan. Production Since our business aims at the provision of numerous products spiced up with the Old Bay seasoning, a contract will be reached with McCormick and company to allow us purchase and use their final product. The Old Bay Seasonings will include old bay seasoning, hot old bay seasoning, and old bay crab cake classic mix among other McCormick Company products that will be rebranded as per Bay Delight requirements and sold at Vanilla Bay. Bay Delight will produce subsequent products like crab, shrimp, popcorn, salads, chicken, French fries, and chipped beef to be accompanied by Old Bay products. With the relevant permission and training from McCormick and company, we seek to increase our production process to involve the production and distribution of Old Bay products as a franchise of McCormick Company. The production process will utilize freshly acquired sea and farm products. This production process will be in line with ensuring perfection and maintaining consumer goodwill. Location and Consumer Growth Bay Delight will open its doors to a strategic position attracting significant traffic at Vanilla Bay location in Washington DC followed by subsequent outlets in Maryland and Virginia area. This site is well situated providing access to local inland tourists and a wide range of seafood. A rental space with adequate parking to ensure that we meet all the needs of the customers will be obtained. Our facility should be visible to consumers from the main highway to facilitate access at all times. This map shows the proposed area of business: Subsequent temporary outlets will follow to ensure that we meet the needs of many consumers. Relevant measures to increase our customer base and our arrival and presence known to the people will accompany these outlets. Bay Delight personnel will conduct visits to nearby schools promoting our delicacies and offering student bonuses weekly for two months. With the approval from school committees, Bay Delight will set up fast food joints around these schools to facilitate quick access to our products and services. Bay Delight will also conduct social events across Maryland that is appealing to members between 18 and 30 years every two months that will include consumer education on our products and services. To reach other local customers, advertisement in local dailies, broadcast media, and social media will come in handy. To achieve better outcomes, Bay Delight will seek the assistance of a young professional conversant with the locals and indicating relevant skills in marketing. To ensure that consumers are always aware of changes and other products Bay Delight will publish a monthly newsletter and issues made readily available at all our outlets. This publication will be a long-term venture aimed at attracting and maintaining the customers. Each store will contain a suggestion box or a book for customers to provide comments at will. Legal environment Bay Delight will ensure that all employees are licensed and professionally certified to work in the service industry. We will ensure all policies and regulations adhere to those set out by the state and the federal government. We will also maintain and protect Old Bay and any McCormick Company trademarks to ensure we have a continued professional relationship and to avoid any legal consequences. Our outlet will maintain high health standards to protect our interests and those of the consumers. Bay Delight Company will also seek the services of a registered legal representative to advise and address all legal issues arising in the course of business operations. Personnel operationsng in the course of b000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000At the initial stage, the management team will include owners who will oversee daily operations of the company. The production process will involve a qualified chef who will be authorized to employ a team of skilled assistants. Three young sales professionals will run each outlet while acquiring most of their products from the head station. A cleaning company will be contacted to ensure that cleanliness is done professionally, meeting the set standards. Local employment agencies will conduct recruitment processes on an equal employment opportunity that will later include an extensive training to meet management standards. Employee mode of work and the skill set provided will determine their remuneration. Suppliers McCormick Company located at 18 Loveton Circle Sparks, MD 21152 will be our sole provider of Old Bay products. For other products, Bay Delight will consider suppliers who are listed by the national minority supplier development, state or federal certifying agencies, women’s business enterprise national council or affiliates, or veteran-owned companies that can self-certify. Suppliers will have to provide quality products that meet Bay Delight’s expectations. Trading hours and Payments accepted Business opens from 6 am to 11pm during weekdays and from 8am to 11pm on weekends and public holidays. The hours have been allocated as such to make maximum utilization of visitors to the bay during holidays and weekends. The temporary outlets, however, will be open depending on the changes in demand as management deems fit. Bay delight will accept different modes of payment like cash, checks, and Visa cards. We will not offer credit services unless approved by the management. We will provide charged cash back services to clients who present their Visa cards and a copy of their identification. VII. Management and Organization According to Distelzweig, when jobs are grouped according to their requirements and resources people can acquire and develop greater expertise. The owners will comprise the management team including the managing director, chief of operations, human relations officers and finance officers. The management will ensure that everyone in Bay Delight works towards innovative ways to thrill our customers. The management team will form the general policies of the company and outline all the responsibilities associated with all personnel with the aim of achieving customer satisfaction. Other staff will include executive chef, sous-chef, supervisors, waiters and sales agents. Distelzweig states that an organization finds it advantageous to organize according its customer needs, and since this is our case, Bay Delight will be a market departmentalization. We will assume a vertical management approach with the highest power being the general manager and delegation of duties and responsibilities flowing downwards. According to Mohr, a wrong operational structure may inhibit cooperation and slow the rate of completion of tasks in due time (1). A functioning structure comprises of activities such as coordination, task allocation, and supervision. The general manager will oversee all operational and financial activities of Bay Delight. The finance officers, human relations officer and operations officers will answer to the general manager and perform tasks as authorized by the general manager. The finance officer will be involved in daily financial activities ensuring that the books of accounts are ion order while the human resource manager will ensure customer satisfaction by addressing all arising issues. Human resource department will oversee recruitment and training of personnel and the rewarding and punishment according to the achievements of each staff member. Operations officers manage daily operations of Bay delight and will maintain the quality standards necessary to the functioning of all facilities. Working with the operations officer, the executive chef will oversee the production of all products and ensure standardization of the highest quality. The executive chef will head all kitchen related activities including but not limited to menu creation, ordering inventory and management of the kitchen staff. A sous-chef will be the second in command and will substitute when the executive chef. Supervisors will ensure that customers are attended to promptly and manage all the staff answering to customer needs. The supervisor will also solve daily customer issues and later reporting to the operations officer. The waiters will respond to customer needs and maintain high moral standing when addressing all clients. Sales agents will head other outlets responding to their immediate supervisor on the activities and challenges facing them in the course of business. The management and organization structure is bound to change with changes in business. With our growth, we seek to increase the organizational structure increasing the number of managers and employing a management team while we assume the role of shareholders. Works Cited Distelzweig, Howard. "Organizational Structure." Reference for Business: Encyclopedia of Business, 2nd Ed. Scott B. Droege. N.p., n.d. Web. 23 Mar. 2015. "Products." Old Bay. N.p., 2015. Web. 23 Mar. 2015. . Mohr, Lawrence B. "Organizational Structure." Wikipedia. Wikimedia Foundation, n.d. Web. 23 Mar. 2015. Read More