Company initiatives (5yr plan) and intellectual properties - Research Paper Example

In September 2012, Chief Executive Officer of Ford , Alan R. Mulally declared that the company would introduce numerous new models in its vehicle range in order to strengthen its European division, where the company wants to bring its iconic sports car i.e. Mustang (The New York Times Company, 2012). Ford operates under two divisions, firstly, automotive sector and secondly, financial services. The company’s automotive division operates in various locations umder the name of Ford such as North America, South America, Asia Pacific and Europe.

On the other hand, within financial services, the company has ‘Ford Motor Credit Company’ where it provides vehicle financing for its customers (The New York Times Company, 2012). . Determining if the Company Has a Definite Planned Initiative Within the Next 5 Years Over the past few years, Ford has implemented ‘One Ford Plan’ which helps to sustain its successful journey along with maintaining a profitable future for the company. Through this plan, the company provides a brand promise to its customers all over the world. . It has been observed that the automobile industry faces numerous challenges such as economic downturns, fluctuation of fuel prices and government restrictions regarding the reduction of CO2 emission.

In order to deal with such challenges Ford has planned to take effective initiatives in the next 5 years by introducing fuel saving technology driven vehicles at affordable prices. Moreover, in 2012, the company has implemented “Blueprint for Mobility” plan in order to uphold sustainability which helps it to enhance operational efforts in future. This plan is also considered as a kind of initiative which the company aims to follow in the next five years. Ford declared that by 2015, it would follow a plan where the company aims to reduce the amount of water required to make a vehicle by 30%.

Another sustained initiative that the company has taken is reducing the quantity of waste materials and unnecessary raw-materials (Ford Motor Company, 2012). According to the annual report of Ford for the year 2011, it had planned regarding bringing in seven new innovative models of vehicles by the year 2015 in various operational locations. Ford also strongly focuses in its long-term plans in terms of improving quality, reliability along with ensuring affordable prices which the company is aiming to uphold in the next five years.

Moreover, Ford also takes various initiatives for bringing in its fuel efficiency models with advanced technologies. By 2015, the company plans to invest US$16 billion within US manufacturing units as well as aims to continue quality product development in order to ensure consumer preference (Ford Motor Company, 2011). Identify the Company's 5 Years Planned Initiative In