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Internal Marketing - Essay Example

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In view of the assumed saturation in the domestic market for education content-development services, this paper explores the feasibility of exporting digital education products and services to a country in the Middle East region. It also provides an overview on the company, education product offered as well as the E-learning industry…
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Internal Marketing Essay
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"Internal Marketing"

Download file to see previous pages The firm developed Interact suite of resources, which is a range of digital content, and tools used by teachers so as to conveniently utilize existing course material designed for students aged 11 to adult. The Interact Resources and Tools include the following: ("XSIQ" 2005)
These are digital sources that can be loaded onto school servers, intranets or loaded onto instructors' notebooks. To create a conducive learning environment for learners, the digital courses offered features 3-D models, animations, videos, revision activities and quizzes. These were designed in line with a variety of national and international standards for students. The Interact Subjects cover varied key learning areas such as Sciences, Mathematics, English and Literature, Core Humanities, Information Technology, Health and Physical Education and Business Studies.
The Course Creator is a tool used for editing to help teachers build digital lessons, lesson series or work units. With this program, educators are enabled to create, manipulate and publish multimedia enhanced learning materials. Moreover, teachers can revise or design new lessons based on their own materials or third party materials in a manner they deem appropriate.
The company released the Interact digital education product suite in Australia in 2000. ...
The company released the Interact digital education product suite in Australia in 2000. Not long after, the contents were subsequently released in the United States and United Kingdom and currently utilized in both American and British educational institutions. XSIQ has signed agreements with the Software Express, one of the largest education resellers in the US, for the exclusive CD ROM distribution in North America; and Ramesys, one of the UK's largest education solution providers for exclusive representation in the UK.





XSIQ
Web-Content Developer Company


For : MR.____
Senior Manager

From : PLACE NAME HERE
Business Analyst

Date : September 8, 2005

Re : Export Opportunity in the Middle East


Proposal Summary
XSIQ is operating in the industry of e-learning, a term referring to the use of networked multimedia technology to support learning and covers myriad scenarios and tools for enhancing and supporting teaching and learning process ("Business Ready Branch for Education" 2004). With the technological advancements, education is no longer bound by time and place and homes can become the after-hours classroom ("From Technology Adoption to Educational Innovation" 2001). Although the concept of schooling is generally bound by the cultural beliefs about conventional teaching methods where student-teacher relationship dominates popular view of proper schooling (Cuban 1993), the adoption of new technologies in educational institutions has become a common practice particularly in nations who believes in the importance of education as a tool for progress.
Given the perceived saturation in the domestic market of the company's product and service offerings, it is imperative ...Download file to see next pagesRead More
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