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The Current and Futuristic Position of Etisalat - Assignment Example

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This paper “The Current and Futuristic Position of Etisalat” offers a critical examination and assessment of both the current and futuristic position of Etisalat. The methods of analysis employed here include an examination of the company’s SWOT and PEST…
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The Current and Futuristic Position of Etisalat
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The Current and Futuristic Position of Etisalat

Download file to see previous pages... Furthermore, the report looks into the factors that limit the company’s efficiency and effectiveness on a global and national front. According to research carried out, it is notable that entering a foreign market can pose unique sets of problems that a company had not previously in the country of origin (Womack and Jones, p. 12).
Emirates Telecommunications Corporation, which operates under the brand name Etisalat is a service provider in the telecommunication sector. The company is incorporated in the UAE and is operational in at least eighteen nations especially in the Middle East, Africa, and Asia. Mobile Network Code (MNC), a global regulator of the telecommunication industry asserts that, at present, Etisalat is ranked as the fifth biggest operator in the mobile telecommunication sector, having a massive consumer base of close to one hundred and twenty million people globally. MNC, which offers a list of mobile national codes under ISO 3166-1 country codes, asserts that Etisalat is a key player in the global telecommunication sector, having been founded in the year 1976. As at February 2011, Etisalat gives an account of a net income of AED 31.9 billion ($8.4 billion), with profit margins reaching AED 7.63 billion or $ 2.07 billion. The company is a joint-stock corporation held by local affiliates and internationally reputed companies such as International Aeradio Limited and another company based in Britain. The ownership structure of the company shifted significantly in 1983 when the government of the United Arab Emirates acquired up to 60% of the company’s shares, before trading the remaining 40% in the public market. ...Download file to see next pagesRead More
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The Pricing Strategies and Programs of Etisalat
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