Food Advertising and Marketing Directed At Children and Adolescents in the US Qualitative Article Reviews and Analyses [Name of Student] [Name of Institution] Introduction This article by Mary Story and French Simone discusses the issue of child- and adolescent-targeted adverting in the U.S…
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Consequently, this market segment has attracted quite a lot of advertising efforts from the industry’s players, who have spared on effort in inventing and implementing methods of reaching this market segment. Among those studied and listed as the main advertising channels by which food producers and marketers reach children and adolescents are products with brand logos, in-school marketing, product placements, kids clubs, television advertising, the Internet, toys and youth-targeted promotions (Story & French, 2004). This paper analyzes and reviews the article ‘Food Advertising and Marketing Directed at Children and Adolescents in the US written by Story, M., and French, S. in 2004 and published in the International Journal of Behavioral Nutrition & Physical Activity. Article Review and Analysis Epistemologically, the author of the article sets out to gather the ‘what’ and the ‘how’ knowledge on the use of various food advertising channels that the food industry in the U.S. uses to target children and adolescents. Importantly, the author seeks to unearth how these channels influence children’s an adolescents’ food-buying and eating habits. The author thus seeks to ‘know that’ certain advertising channels are used to target children and adolescents in food advertising and ‘how’ these channels are used to influence this target group. ...
Being professionals and experts in the fields directly related to the subject of the paper, the authors are quite relevant and concerned with the issues of children and adolescent eating habits and their consequences. Public health concerns of overweight, obesity, health, well being, and growth and development are the issues in which the authors are experts and interested. However, the subjectivity has not prejudiced the article in anyway. Nonetheless, the authors list a number of policies and recommend several strategies for promoting and ensuring child and adolescent health and eating habits. The article seeks to answer the following questions; what are the various advertising channels used to target children and adolescents in the U.S. food industry? What is the nature of advertising in the U.S. food industry? What is the approximate annual budget of advertising in the U.S. food industry? What are the marketing practices used in the industry? What are the influences of food advertising on adolescents’ and children's food preferences and eating behavior? What are the regulations of advertising to children in the U.S. and other countries? What is the way forward for the food advertising industry in the U.S? However, the questions are not presented directly. Instead, they are given in the form of subheadings of the article. To obtain answers to these questions, the authors relied on a systematic review of the available literatures on the subjects of their interests; print and online articles, books, and study findings and reports. In this systematic review of literatures and studies, the authors had to frame the above research questions and their relations to the structure of the research
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