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Business Plan for Online Business Bonanza Apparels - Speech or Presentation Example

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The paper “Business Plan for Online Business Bonanza Apparels” proved the brand’s capability to succeed in the innovative online shop. The company's advantage is that the designers are local residents who can find a creative balance in design between local tendencies and modern global mainstream…
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Business Plan for Online Business Bonanza Apparels
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Download file to see previous pages The Middle East has a burgeoning population of over 100 million and growing fast. During the last few decades, wealth distribution has become more widespread due to the benign policies of the rulers and the demand pattern has shifted significantly from necessities to comforts and finally luxuries. The definitions of needs to have undergone a sea change. In these changing environments, wars and unrest notwithstanding, there is a growing demand for fashion garments, for men, women, and children.
Bonanza Apparels will be fulfilling the aspirations of the people and will be headquartered in Dubai, which is the undisputed commercial and manufacturing hub of the entire region. The novel feature of this business will be that it is an online B2C business venture which will have a virtual shopping space on the World Wide Web. This concept expands the coverage area of the operations, frees it from the confines of four walls and offers the customer a wide variety from the comfort of his/her home. A large catalog of the styles and designs, which is continually updated with new offers, is available for the customer to browse at leisure and there is 3D viewing facility where the customer can try out the clothes in virtual reality in complete privacy, a luxury that no normal store can offer. This is the high point of preference and purchase for the customers which can be really appreciated by the culture prevalent in the Middle Eastern societies. 
The online store, that has been aptly names Bonanza, will be a unique and ultimate shopping experience for visitors and customers alike. One can window shop without crowding and enjoy the visit with a comfort minus the hassles and at a time that is chosen by the visitor. The shop is never closed and works 24x7x365 to suit the moods and needs of the modern day shopper. A shopping cart is always handy to fill with desired objects and the price to be paid is always known. There are gifts and surprises at every turn and the customer experiences an excitement without a need to wait in queues or to jostle with crowds.
Payments were never so easy. Cash is out and a card is in. The customers can plan their payments and enjoy several bargains along the way. The payment gateway is secure and a wide variety of choice is available.   
The navigation of the site is the most user friendly and has been designed with a pleasing background. The site is interactive and a FAQ that will assist the visitor or customer on most likely questions and answers and for more discerning queries there is an option to email online with assured answers within a very short period of time.
T his web-store has been strategically placed with search engines and has been tagged specifically so that its visibility has increased. Further measures for user awareness such as ads and banners on most frequently visited sites have been placed and are continuously being placed to increase hit rates. Other communication media have also been tapped to inform the would be customers of this new venture.
The company is founded by two experienced local entrepreneurs who have wide exposure both in the real and the virtual reality worlds. Their combined experience and the winning team that they have put together ensure that the venture is based on solid foundations and employs vigorous policies towards offering the customer an entirely satisfying experience. ...Download file to see next pagesRead More
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