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E-commerce is the doing business on the Internet, not only purchasing and selling, but providing services to customers and collaborating with trade partners. Organizations recognize that putting up easy online sites for employees, customers, and associates does not generate an e-business (Voges and Pope 2006). E-business online sites must generate a buzz, as Amazon has made in the bookselling business. E-business online sites must be inventive, add value, and supply constructive information. In brief, the site has to build a sense of collaboration and community, ultimately transforming the port of entry for commerce. Comprehending e-business starts with understanding the disruptive technology, accessing internet information, evolution of the internet, and providing internet information
In the 90s, dotcoms such as Amazon.com and eBay which were rapidly attainment in dimension and market capitalization created a threat to conventional brick and mortar commerce (Mortensen 2007). In numerous ways, these dotcoms appeared to be redrafting the regulations of business; they had the consumers with no the expenses of sustaining physical stores, minimal inventory, unrestricted access to resources and little concern regarding actual earnings. The concept was to obtain big fast and be concerned about profits afterwards (Grefen 2010). By late 1999, Amazon.com had a market share of approximately $25 billion, obscuring some of the biggest and most developed corporations in America. Since that time, retail giants like Wal-mart and Kmart were anticipating cashing in on the dotcom challenges, also other small businesses that were in the market opposing the retail giants, but were not in a stable position (Schepp and Schepp 2009). Many never survived it to the first public initial offer after the Nasdaq commenced to drop in mid 2000. Almost as fast as the dotcom
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Business-to-business describes about the commerce transactions between two businesses. It can be occurred between a wholesaler and a manufacturer or between a retailer and a wholesaler. The other contrasting terms of B2B are B2C and B2G (Schneider, 2011, p.229).
The paper provides advantages and disadvantages of using e-commerce in distributing goods. Introduction B2C has always been a very important element of the marketing policy. This type of trade that implies selling the product to the end customer existed several centuries ago as well as it exists nowadays.
In regard to product branding, unlike customers, companies will be reluctant to buy branded products because of the expressive pull of the name. A large part of the cost in B2C branding is in the promotion and advertising and industrial organisations will not be prepared to pay this premium.
E-business is regarded as a new virtual marketplace which allows organisations of different sizes to compete through better internet representation of different products and services. Online customers usually enjoy extensive selection of products and services along with competitive prices and they are also able to purchase their favourite products from distant places.
It is run by Jeff Bezos who is also the founder and CEO of the company. A graduate from Princeton Bezos was the youngest vice-president of the Banker’s Trust in New York. The company was first incorporated in 1994 as Cadabra and then went online with the name of Amazon.com (McGraw-Hill, 2013) The initial success of Amazon, a virtual book store, had shocked the long-established physical bookstores.
The internet that has now emerged and matured, presents a paradigm shift in its very ideation. The infrastructure has acquired a business character, a transcontinental personality and a vending framework of wide-ranging, business, educational, scientific and personal data. Now its use covers real-time computer conferencing, audio broadcasting, video broadcasting, real time telephony and of course real-time business.
B2B is the business where both parties are organizations or companies working with each other for some kind of mutual benefit such as Skillbay.com. An example of this would be industrial suppliers or manufacturers who sell to a business that eventually takes final goods to the customers.
Business-to-business or B2B refers to the business transactions between different business groups whereas business to consumer or B2C refers to the business transaction between a company and a consumer. There are many B2B and B2C companies. For example,
In general, it is seen that marketing activities, be they directed towards customers or other businesses; entail the same prime motive which is to sell products and services. However, there exist many variations in the manner in which consumer marketing and business marketing activities are carried out.
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