B2C (Business to Consumer) case study - Essay Example

E-commerce is the doing business on the Internet, not only purchasing and selling, but providing services to customers and collaborating with trade partners. Organizations recognize that putting up easy online sites for employees, customers, and associates does not generate an e-business (Voges and Pope 2006). E-business online sites must generate a buzz, as Amazon has made in the bookselling business. E-business online sites must be inventive, add value, and supply constructive information. In brief, the site has to build a sense of collaboration and community, ultimately transforming the port of entry for commerce.

Comprehending e-business starts with understanding the disruptive technology, accessing internet information, evolution of the internet, and providing internet information In the 90s, dotcoms such as Amazon.com and eBay which were rapidly attainment in dimension and market capitalization created a threat to conventional brick and mortar commerce (Mortensen 2007). In numerous ways, these dotcoms appeared to be redrafting the regulations of business; they had the consumers with no the expenses of sustaining physical stores, minimal inventory, unrestricted access to resources and little concern regarding actual earnings.

The concept was to obtain big fast and be concerned about profits afterwards (Grefen 2010). By late 1999, Amazon.com had a market share of approximately $25 billion, obscuring some of the biggest and most developed corporations in America. Since that time, retail giants like Wal-mart and Kmart were anticipating cashing in on the dotcom challenges, also other small businesses that were in the market opposing the retail giants, but were not in a stable position (Schepp and Schepp 2009).  Many never survived it to the first public initial offer after the Nasdaq commenced to drop in mid 2000.

Almost as fast as the dotcom