NBC Internet TV - Assignment Example

The Federal Communications Commission (FCC) has blocked active online streaming sites with temporary restraining orders, saying permission is not granted to broadcast without paying copyright fees. Some companies agree that the FCC needs to “clearly define what an online video distributor is” and post clear and concise rules that consider all stakeholders for this new type of broadcasting across the Internet (Kang, 2010). In order for NBC to be a competitive force in the Internet TV arena, they must offer connection to all forms of Internet technology that is being used regularly.

NBC is interested in continuing to broadcast news, shows, and other programs on the Internet TV, claiming the ability to reach a much larger audience than regular TV. Opposition to NBC’s close-circuit broadcasts believe that anyone who owns a television capable of connecting to the Internet should have access to everything the Web has to offer (Kang, 2010). Reports that detail the networks that currently block viewing privileges of web-based programs to some Internet TV subscribers has some interested parties upset.

The idea that big conglomerates can oust smaller organizations before they even have a chance to be successful is unfair monopolization of the industry, according to business attorneys for the opposition (Kang, 2010). The ability to reach a larger audience by broadcasting across Internet TV allows NBC to increase revenue through increased ad sales and other vendor payments that would otherwise be invalid, were it not for global inclusion. The threat of having to share content provided by NBC to other Internet TV users could hamper the revenue collected by NBC.

Companies and trade firms involved in Internet TV would like to see FCC rules and regulation maintain “the integrity of the pay stream” that has been established (Kang, 2010). The Nielson ratings and demographic coverage supply the data used by television stations to sell future advertisements. Tapping into the Internet TV market allows data statistics to increase, thus revenue to potentially increase for NBC (Robertson, 2012). The success or failure of putting NBC on Internet TV may very likely be attributed to the conditions the FCC puts on this and other television stations wanting to broadcast across the globe.

The ability for NBC to compete in the Internet TV arena will include their willingness to do what it takes to maintain the seamless Internet connectivity desired by those loyal customers who will continue to support NBC. Rogers Internet TV Rogers On Demand Online, one of the three largest broadcasting networks in Canada, changed their name to Rogers Anyplace TV (RogersKaili, 2012) to incorporate the idea that viewing of programming can happen anywhere or anytime. Rogers has opened the access of Internet TV in Canada to personal computers, smartphones, tablets, and the Xbox360 (Suppa, 2010) giving viewers more options of scheduling and availability of programs.

The Internet TV options in Canada are expanding due to Rogers efforts to open up alternative ways for customers to continuously stream programs into busy schedules. The offering of “play-shifting, time-shifting, micro-transactional, and high definition content delivery” (Suppa, 2010) have made Rogers the first company to expand this extensively into Internet TV. The idea behind the name is that the more options a customer has to