Internet TV Internet TV NBC NBC or National Broadcasting Company is a US based commercial broadcasting television network. While evaluating the operations of NBC, it seems that the company has been greatly struggling since the turn of the 21st century…
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Although NBC currently offers internet TV services, they are not much effective in inviting viewers’ attention. By designing potential online business models between NBC and internet providers, the company (NBC) can attain notable achievements in the internet TV sector. In addition, business alliance with internet providers would assist the NBC to provide its customers with cheap rate internet connections for TV sets. Forecasts indicate that the practice of internet video broadcasting to TV sets is likely to increase over the coming years (Over the top TV, p.9). As Lauden and Traven (2012) state, smart phones and tablets will be the primary platform for internet access in the near future (slide 3-15). Therefore, it is advisable for the firm to develop adequate competencies to strengthen its position in the field of internet video broadcasting. It is obvious that the NBC has a set of competitive internal management strengths and a range of potential resources to fuel its television broadcasting network. As a result, it would be easy for the organization to choose potential internet TV programs and to avail them to its millions of viewers. Since a notable majority of the US people possess PCs, it is specifically advisable for the company to use the ‘PC connected to TV’ method to promote its internet TV operations. ...
Currently, the firm faces stiff competition from its market rivals like Bell TV. In order to address such competition threats, it is recommendable for the company to enter the internet TV market because the popularity of internet is rapidly growing in the Canadian market. Today, internet services are provided to individuals at cheaper rates (Lauden & Traver, 2012- slide 3-22). Therefore, the idea of internet TV would be affordable and convenient for customers. In Canada, the number of people watching movies via VCRs and DVD players has declined noticeably. At the same time, a CTAM Canada survey (as cited in The Hollywood reporter, 2012) report reflects that Canadian youngsters (between the ages 18-39) are interested to view more web content than television. This survey report points to the potential opportunities of ‘over- the- top television’ (frontier model) in the country. In this context, it is advisable for Rogers TV to find some potential ways to transfer internet video to the TV. Both PC based and lightweight set-top box based internet video broadcasting are recommendable for the company. Undoubtedly, this business model would benefit the organization to generate more revenues from young people. Although this change may cause the company to lose some elder customers, the firm will be the net winners. Bell Canada Bell Canada is a Canadian media company headquartered in Montreal. Obviously, Bell Canada also depends more on the traditional TV distribution model and hence the company has a little presence in the internet TV sector. As compared to its main competitor Rogers, the Bell Canada has more potential growth opportunities. To illustrate, as Sturgeon (2012) points out, the
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“Internet TV Assignment Example | Topics and Well Written Essays - 1000 Words - 1”, n.d. https://studentshare.org/e-commerce/1467444-internet-tv.
Everyone is vying for a spot in this virtual untapped market in order to increase viewers and rake in more company revenue at the expense of the viewing public and advertisers (Robertson, 2012). The introduction of Internet TV has television stations across the globe clamoring to include broadcasts and shows on “Apple TV and Google TV” (Kang, 2010).
The content changes depending on the location, the time, and the network, but always with a target audience in mind. In the US, the standard target demographic would be men and women between the ages 18 to 49 years old which would account for more than 112,806,642 people or 36.5% of the total American population (Howden & Meyer, 2011, p.
Action Plan for NBC NBC is a popular television network in the United States of America. The company started with radio broad casting network and has rapidly changes over the decades due to shift in demand or customer preference over media. The organization should position itself for the transition from traditional TV to internet TV model since the viewers all over the world rely on the internet more than TV.
It has been predicted by experts that during the next 5 to 10 years, the TV industry will face bigger challenges. For this purpose, the following paragraphs will list down a proposed action plan for a few case companies including NBC, Rogers, Bell Canada and Sony with the emergence of Internet TV.
he past five years undermined their market share, as have internet providers, while OTT technology’s recent emergence has significantly increased the level of competition with regards to interactive TV (Tang, 2011). Research by the Media Research group has shown that Pay-TV