National Broadcasting Company - Assignment Example

? Internet TV Internet TV NBC NBC or National Broadcasting Company is a US based commercial broadcasting television network. While evaluating the operations of NBC, it seems that the company has been greatly struggling since the turn of the 21st century. NBC’s shows are not attracting viewers well and hence the firm has been forced to cancel its many programs over the last decade. Hence, it is recommendable for the organization to transform its operations from traditional mode to internet TV so as to successfully confront with its major competitors like CBS. Although NBC currently offers internet TV services, they are not much effective in inviting viewers’ attention. By designing potential online business models between NBC and internet providers, the company (NBC) can attain notable achievements in the internet TV sector. In addition, business alliance with internet providers would assist the NBC to provide its customers with cheap rate internet connections for TV sets. Forecasts indicate that the practice of internet video broadcasting to TV sets is likely to increase over the coming years (Over the top TV, p.9). As Lauden and Traven (2012) state, smart phones and tablets will be the primary platform for internet access in the near future (slide 3-15). Therefore, it is advisable for the firm to develop adequate competencies to strengthen its position in the field of internet video broadcasting. It is obvious that the NBC has a set of competitive internal management strengths and a range of potential resources to fuel its television broadcasting network. As a result, it would be easy for the organization to choose potential internet TV programs and to avail them to its millions of viewers. Since a notable majority of the US people possess PCs, it is specifically advisable for the company to use the ‘PC connected to TV’ method to promote its internet TV operations. This change may assist the company to generate new sources of revenues from PC manufacturers and internet providers. Rogers TV In the case of Rogers, over-dependence on the Canadian market and hence the limited global presence raise potential challenges to the future of the company. While analyzing the business operations of Rogers TV, it is clear that the company does not have strong presence in the internet TV sector. Currently, the firm faces stiff competition from its market rivals like Bell TV. In order to address such competition threats, it is recommendable for the company to enter the internet TV market because the popularity of internet is rapidly growing in the Canadian market. Today, internet services are provided to individuals at cheaper rates (Lauden & Traver, 2012- slide 3-22). Therefore, the idea of internet TV would be affordable and convenient for customers. In Canada, the number of people watching movies via VCRs and DVD players has declined noticeably. At the same time, a CTAM Canada survey (as cited in The Hollywood reporter, 2012) report reflects that Canadian youngsters (between the ages 18-39) are interested to view more web content than television. This survey report points to the potential opportunities of ‘over- the- top television’ (frontier model) in the country. In this context, it is advisable for Rogers TV to find some potential ways to transfer internet video to the TV. Both PC based and lightweight set-top box based internet video broadcasting are recommendable for the company. Undoubtedly, this business model would benefit the organization to generate more revenues from young people. Although this change may cause the company to lose some elder customers, the firm will be the net winners. Bell Canada Bell Canada is a Canadian media company headquartered in Montreal. Obviously, Bell Canada also depends more on the traditional TV distribution model and hence the company has a little presence in the internet TV sector. As compared to its main competitor Rogers, the Bell Canada has more potential growth opportunities. To illustrate, as Sturgeon (2012) points out, the company has formed strategic alliance with Telus Canada, a leading provider of high speed internet services. This alliance would greatly assist the Bell Canada to establish a strong internet TV network easily and quickly. As discussed earlier, the Canadian youth is highly interested in streaming contents. Therefore, the Bell Canada must enter the internet TV segment to take advantages of persisting market opportunities so as to effectively vie with its major market competitors. It is advisable for the company to promote the use of lightweight set-top boxes for obtaining internet video to TV because it is more inexpensive when compared to other methods. Navigating through thousands of video programs is a key challenge of internet TV concept (Over the top TV, p.6). Hence, the Bell Canada has to invest more in R&D to strengthen its technical infrastructure in order to address those challenges. The faster growth of Wi-Fi technology in Canada would also enhance the development of Bell Canada in the internet TV sector. Undoubtedly, this operational change would create new revenue sources (youth) for the company when the firm is likely to lose some conventional TV viewers. Sony Sony is a well established industry player in the international television production and distribution. Sony has launched its internet TV business, and it is identified that the company could invite viewers’ attention successfully. Since the company has a strong global presence, it is advisable for the company to adopt different internet TV broadcasting techniques in accordance with the socio-economic status of the country in which it operates. For instance, the company may greatly promote PC based broadcasting in economically developed countries like US and UK. In contrast, the company has to advertise the use of set-top box powered internet TV in developing economies like India. As Sony has competitive capabilities in R&D, it is recommendable for the company to invest significantly for the development of new technologies that would meet viewers’ needs adequately and affordably. In addition, the company has to be selective in broadcasting internet videos to TV because the firm has to meet the needs of a wide variety of customers. In addition, the organization has to seek innovative ways to make internet connections affordable to its customers. In order to maintain the firm’s status as a unique provider, Sony has to develop innovative internet TV operations that are not yet common. Such changes will assist the company to become net winners by raising more revenues from newly introduced market segments. References Lauden, K. C & Traver, C. G. (2012). E-commerce: business, technology, society. Pearson Education. slide 3-22 Over the top TV: Internet TV. Sturgeon, J. (2012). Telus and Bell’s wireless partnership still a sore spot for competitors. Financial Post, June 12. Retrieved from http://business.financialpost.com/2012/06/12/telus-and-bells-wireless-partnership-still-a-sore-spot-for-competitors/ Vlessing, E. (2012). Young Canadians View More Web Content Than Television (Survey). The Hollywood reporter, Dec 6. Retrieved from http://www.hollywoodreporter.com/news/young-canadians-view-more-web-398751 Read More