We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Influence of Security and Trust in the Use of E-Commerce among Consumers in China - Essay Example

Comments (0)
Summary
Influence of security and trust in the use of e-commerce among consumers in China Introduction Mobile commerce (m-com) involves the use of hand-held devices to conduct transactions through the wireless network (Shim & Shim, 2003). Two of the fastest emerging technologies – internet and mobile phones – are responsible for the growth and development of m-com (Kauffman & Techatassanasoontorn, 2003)…
Download full paper
GRAB THE BEST PAPER
Influence of Security and Trust in the Use of E-Commerce among Consumers in China
Read TextPreview

Extract of sample
Influence of Security and Trust in the Use of E-Commerce among Consumers in China

Download file to see previous pages... M-com does influence the business activities and consumer behaviour. However, despite these factors such as ease of use and perceived value, the Chinese consumers have been slow to adopt this technology. M-com is still in its infancy in China despite a high rate of mobile phone users (Zhou, 2010). While the e-com revenues are high in China, sophisticated m-com applications are still limited despite China having a mobile subscriber base of 461 million at the end of 2006 – the highest in the world (Xu, Yan & Zheng, 2008). M-com would continue to remain a supplement to the traditional distribution channel because businesses need to develop their m-com offerings to consumers (Zhihao, 2011). Besides, not every consumer likes to shop without visiting the real stores. Investigations on the reasons need to be ascertained. Aims and objectives Several factors influence the use of m-com and these factors may differ across regions, nations and cultures. With the aim to ascertain how security and trust concerns influence the intentions to use m-commerce, the objectives of the study are: To evaluate the benefits of m-com over internet shopping To evaluate the extent to which security and trust deter consumers from using m-commerce To determine the extent to which Chinese consumers use m-commerce for bill payments Literature Review Studies have been conducted on evaluating the cultural reasons why Chinese consumers have been slow in adopting m-commerce. The intentions to use m-com have been determined and Dai and Palvia (2009) found that perceived usefulness and perceived ease of use have significant influence on the Chinese consumers’ intention to use m-com. The study however, did not evaluate the reasons or factors that are responsible for low intentions to use e-com in China. One of the possible reasons cited by the authors is security and trust in m-com. Zhou (2010) finds that system quality and the information quality influence the perceived value and the perceived ease of use of the Chinese consumers. Service quality impacts the level of trust that consumers have in using m-commerce. Switching costs and commitment can also influence m-com which has not been researched. Using mobile phones for financial transactions can bring many benefits to the banking sector but its usage is limited. It not only benefits the banks but also the consumers who can pay for remote purchasing but many systems had to be closed down (Cognet, 2010). Theoretical framework It thus appears that the intention to use depends to a large extent on the system quality, quality of the website and the content. The quality of these factors determines the level of trust that can influence the decision to use m-commerce. Hence the theoretical framework for the study would be based upon the elements of relationship marketing and the trust theory. Relationship marketing encompasses relational contracting and working partnerships. Successful relationship marketing requires mutual trust and commitment. This has become important as organizations realize that they have to collaborate to compete. Thus, to what extent the retailers have been able to generate trust among the consumers would be ascertained because this determines the confidence they would have in engaging in m-commerce. Research Design The youth are more ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
E-commerce: VOIP Security
Due to the security implication of transmitting data via the internet, the data (binary) can be encoded on transmission and decoded on retrieval. The use of cryptography in this case tries to prevent eavesdropping by unwelcome parties.Even with the use of cryptography to protect calls; hijacking of calls also proves to be a major threat.
18 Pages(4500 words)Essay
E-commerce Security
Online stores business management have become a prodigious task for entrepreneurs who are now inventing brand technologies in order to make their online stores a success. Online business value their website appearances, navigation, content placements, ease of search for their products and services, frequent editing flexibility, payment gateways
5 Pages(1250 words)Assignment
The security technology of e-commerce
In today’s internet environment, the consumer faces a lot of risks while conducting business through the internet. Many financial crimes are being carried out on the internet such as frauds, identity thefts, cyber attacks, cyber Terrorism, cyber attacks during the war on terrorism, viruses and worms, hacking and malware techniques.
8 Pages(2000 words)Essay
Commerce as the Transfer of Goods and Services
This essay analyzes that commerce, as it is, is the transfer of goods or/and services from one person often called the seller to another person known as the buyer or consumer of the goods or services. There is a need for an agreement between the two parties that are doing business on issues such as price, a form of the goods or services, mode of payment.
12 Pages(2250 words)Coursework
The management challenges posed by the emergence of e-commerce
In fact, it can be said that the modern world is greatly influenced by the current mode of business and e-commerce is responsible for the several opportunities and changed the economy, eliminated borders, new innovations and
20 Pages(5000 words)Essay
The Security payment in E- commerce
Credit card fraud is the most common internet crime these days. There has been much research on this subject and many solutions have been devised to make online business transactions more secure. Some of the solutions will be discussed that make the
8 Pages(2000 words)Essay
E-Commerce and IT Security
In this context, the transformation of cell phones to an indispensable tool of communication can be characterized as expected; cell phones today have become a necessity but the margins of their role have been expanded more than initially estimated. In fact, in their
10 Pages(2500 words)Essay
What strategies do cyber security use in order to avoid the hackers prevailing users of e-commerce websites
Business organizations face millions of cyber attacks daily. Research has shown that protection and ensuring the resilience of the critical infrastructure is very important to the country’s public health and safety, security, and economic
6 Pages(1500 words)Essay
Advantages and disadvantages of E-commerce to consumers (B2C)
Security and privacy are bigger concerns of consumers about E-Commerce use for online shopping. Consumers want the secure transactions and privacy of information provided. They worry about fraudulent
2 Pages(500 words)Essay
E-Commerce Service
In the era of globalization, E-Commerce is a great revolution in human history. Technological changes have been widely used for business organizations. E-commerce as the means to do business over the internet has grown rapidly. E-commerce is not only way for placing orders online, but business companies perform their business operations
16 Pages(4000 words)Essay
Let us find you another Essay on topic Influence of Security and Trust in the Use of E-Commerce among Consumers in China for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us