An Event at the National Sea Life Centre - Case Study Example

An Event at National Sea Life Centre Event Development An Event at National Sea Life Centre The event will involve the theme of mobility. It is named, “A life event with Sharks.” It has the name because it involves dealing and helping preserve Sharks. Participants will walk from National Sea Life Centre. The slogan of the event will be, ‘You cannot fail to walk while the Shark swims.’ People will be educated on the endangered sharks’ species on the event. The event will first involve a walk that will start at the National Sea Life Centre. Participants will walk three kilometers outside the center and back for various kinds of competitions. They will answer simple ten questions related to sharks. A participant will get a monetary award for every question answered correctly. Furthermore, members will be involved in the identification of various types of sharks present at the National Sea Life Centre. People have never had an experience of nature elsewhere. The event remains our unique selling proposition. Contributors will get the opportunity to contend and show their knowledge of sharks. In fact, the event will involve learning and entertainment. Aspects of competition and winning monetary values mark the emotional propositions of the event (Bourke, 2005, p.64). There are no significant direct competitors for the event. Nevertheless, companies that arrange entertainment events at the National Sea Life Centre will remain vital to promoting the event. Communication Brief The primary aim of making advertisement is to inform potential customers that such an event exists. Later, persuade them to buy our product. Customers will like our product. The prerequisite is to register for the walk and have an opportunity to have enjoyment. Communication informs customers that the primary aim is to help conserve various types of sharks that are endangered by the human activities. The primary purpose is to help conserve sharks by involving the participators. Therefore, our communication will inform the customers of the opportunity to learn new ways about sharks. Customer’s communication will inform the public of the ability to explore the National Sea Life Centre only after subscribing to participate in the event. They will be told that they will have experience with other sea animals like Clownfish, Native Ray, Jellyfish, and octopus (Schneider, 2012, p.34). In addition, the potential customers will be informed that the walk will be very short. The group considered the needs of those who do not like walking long distances. Many individuals who have never experienced the opportunity to visit National Sea Life Centre will get the opportunity that day. Visual Research A visual research conducted on Shark revealed that the creature is highly endangered. Many individual enjoy viewing the sharks. Nevertheless, the human beings poach the mammal for the meat and fins. The event will help people to appreciate the value of Shark. Design elements The design will be formulated to attract more customers. Different bright colors will be eye-catching. The images used will be huge enough to help the viewer have an exact picture of the event activities. The billboard will incorporate writings that will describe the event, date and the location. A blue color was found more attractive since the event will take place on a water body. Rough draft ideas There are different designs that billboards and flyers can assume. First, the billboard will have different attractive pictures and writings of moderate size. Second, it will be large enough and have captivating pictures and writings. The designers bold the words. Third, it will cover people taking adventures on the Sharks. Different small pictures and some writings are used. Moreover, the sunny colors will make the billboard attractive. Lastly, a huge picture of the Shark will be included in the Billboard. The final billboard design selected has different pictures and attractive writings. On the flyer, it will include writings describing the event. Second, it will not be attractive and sizeable. Third, it will contain images of Shark. Diverse individuals enjoy viewing shark. The prices indicated and method of payment and a statement that no other charges are included. Press release A Date with Sharks It is an event arranged by National Sea life Centre Birmingham Where United Kingdom Shark Club has prepared an event to remember The United Kingdom Shark Club is here with a sharks date entertainment. SLOGAN: You cannot fail to walk during the shark swims Note: The event provides an opportunity to meet great celebrities who has long supported the preservation of sea creatures and other wildlife. The prime minister is also a pioneer of the United Kingdom Shark Club. You cannot see him fail the event. Moreover, get the entertainment from the sharks in accompaniment with our great impromptu celebrities. On 30 May 2015, the United Kingdom Shark Club will give you an opportunity to have life moment with sharks at the National Sea Life Centre. Have you ever experienced an enjoyable moment in a sea environment? If you have, you have not experienced the funniest moment in a shark environment. If you have not, this is your great opportunity to get the best fun from United Kingdom Shark Club. The types of sharks that live in our sea and oceans are over 365 species. Actually, the sharks are almost at the top of the food chain in the oceans. More importantly, they regulate the ecosystem of the ocean. Nevertheless, the human activities endanger the available in the ocean. The activities that endanger the species include the fishing and industrial activities. On May 30, 2015, the UK Shark Club has organized a classic event. The club specifically organizes for individuals who like the sea creatures and enjoy the sea world. In addition, those who like entertainment incorporated in a real life competition. There will be more fun for those who like watching the sharks. It will be our day to help more shark’s conservations in various centers such as the National Sea Life Centre. The event scheduled at National Sea Life Centre that provides more than five species of sharks. The species available include; Nurse Shark and Black Tip Reef shark. There are so many events to remember, but a life moment entertainment with sharks is never found elsewhere. The shark is an important creature in the sea. It is top in the food chain. It controls the sea population. The shark is an endangered sea creature. The extinction of the Shark creatures will destabilize the whole ecosystem (Ford, Gould, & National Library of Australia, 2014, p.75). Take a step to register and have an opportunity to help UK shark club preserve more sharks in the ecosystem. The event will cost $200 per head while great entertainment is assured and fabulous prices worth thousand dollars will be won. Do miss this life event. The event will include the following enjoyable moments. Having a three kilometers walk outside the National Sea Life Centre Competing for fabulous prices after answering very simple questions related to shark creatures Having a full view over all the creatures in National Sea Life Centre after the payment of the registration fees Having a fun moment with famous artists and notable powerful men Having a ship drive at the sea Review The final structure of the billboard and the flyers needs to be creatively made to attract customers. In fact, they must persuade the customer to come for the event. The process, of developing ideas, involves a three stepwise process. The idea would be generated, evaluated against other ideas, and later agreed on whether to be implemented. First, the initial decision made in the event of conserving the endangered Shark (Schneider, 2012, p.56). The team evaluated shark event against other available events and found that shark advantage was most advantageous. Second, the charge for the event covered all the costs for the event. Since the event meant to conserve the environment, the team made negotiations with National Sea Life Centre for a lower service cost. The idea of choosing to promote the conservation of Sharks is vital. The shark is an endangered creature. The billboard has made very attractive and highly welcoming images of the event. The cost charged is reasonable since many people can afford the cost and at the same time remain with an amount to help the conservation of shark. Generally, our event will be a success since many people like the one events arranged by National Sea Life Centre. Moreover, the event would attract environmentalists and those who like the conservation of sea creatures. Bibliography Bourke, J., & Ready-Ed Publications. 2005. Endangered species of the world. Greenwood, W.A: Ready-Ed Publications. Ford, F., Gould, J., & National Library of Australia. 2014. John Goulds extinct and endangered mammals of Australia. National Library of Australia. Schneider, J. L. 2012. Sold into extinction: The global trade in endangered species. Santa Barbara, CA: Praeger. Read More