Fine Jewelry Brand Lorraine Schwartz - Research Paper Example

Fine Jewelry Brand Lorraine Schwartz Lorraine Schwartz nicknamed Queen of Bling by most rap stars is a celebrated jeweler famed for her customized and trendsetting creations. She has the recognition being the best jeweler in the US thanks to her character as well as passion towards the job that has given her the good returns she expected. Most of her designs have been a regular feature at many red carpet events by various celebrities and because of that, she has had loyal customers following her from all over the world. Anyone who wants to have the million-dollar look always turns to Schwartz for designing whatever he or she wants. Since she is a unique designer since she has the creativity by combining precious stones and gems like exceptional black or blue topaz diamonds, colorful jades, pink gold, sapphire, serpentine, ruby, titanium, and others to come up with an exceptional masterpiece. Her designs include engagement rings, watch, bracelets, necklace, and rings for men, women, and children. She has also managed to fit together gold in a mesh-like cloth that twists giving you contours of the body. She has taken advantage of the experience gained by her family’s predecessors for example she says most of her designs and creativity makes her look like those of her late mother. Lorraine E. Schwartz Inc. is the company name based in New York. The jewelry business has been part of her family for three generations but then it operated as a small business in Manhattan’s diamond trade. When compared her family business back then and hers now, she has a larger business. She took the family business in 1989 after the death of her mother, renamed the company to Lorraine Schwartz Diamonds & Fine Jewelry, and made Bergdorf Goodman the only place for selling her designed works by appointment (Cheftreks, 2013). Her breakthrough came when Hale Berry wore her designer jewelry at the SAG Awards in 2002. Since then she has been the favorite of top celebrities like Angelina Jolie, Beyoncé Knowles, Jay-Z, Pharrel Williams, Cate Blanchet, and many others. She loves to create unique pieces from bold and rare stones using amazing artistry and styles. For instance in 2012, she created some particular pieces all of which were so different yet made by the same person within a short period. For someone to perfect this kind of profession and master the art it takes a generation and Lorraine Schwartz is prove to this. Schwartz believes on designing and earns her acclaims from merit unlike other designers who have to pay celebrities in order to wear their jewels. She does not also vie for a spot in the red carpet events by offering her designs as gift bags. She does not do such because her personality and recognized taste shines through the ethereal designs crafted by her hands. Schwartz has had many little beauties over the years until when she decided to open up a showroom due to the need for an extra open space because her demand shot up significantly. At her showroom, every jewel for show is on the table so that visitors can get an up-close and a personal experience by touching them. This good philosophy and attitude with her customers and other shoppers have made her gain a good reputation because other businesses of her caliber they rarely allow people touch the jewels (Gallery Atlantic, 2009). Lorraine has been exceptional and she has received massive credits for a number of works done before. She designed the 30-carat diamond and ruby logo for ESPN magazine for their 10th anniversary. She is also an expert behind the two engagements rings for Kim Kardashian, which was a 16.2-carat emerald cut stone surrounded by 1.8-carat of side diamond and second was a 15-carat engagement ring (Stacie, 2014). She also designed the 5 million dollar ring for Beyoncé during her marriage with Jay-Z. Her pieces of work are bold and make a statement other designers can barely reach and in her collection it is hard to decide on a favorite jewel. Her other impressive works include 2BHappy and Against Evil Eye. All her works are the mother’s inspiration since she was a real fashion star in her own league. Other notable works include 40-carat iridescent diamond earrings, a 2 million dollar 30-carat emerald cut diamond platinum ring, and 20-carat yellow diamond cocktail ring. Schwartz has made some of her designer pieces available to those who are not in the upper class at cheaper prices in order to furnish their desires. She also designed an ultra-glamourous 115-carat Colombian emerald earing for 2.5 million dollars that worn during Oscars by Angelina Jolie. Schwartz is a trendsetter by design and has always had the thought that superb taste and excellent artistry is the only way to success in the field of jewel design. She is the role model and a pace setter to many other junior designers since her approach is evident to pay off (Gallery Atlantic, 2009). Some of her works are great inspirations, for instance the Diamond Money Collection, an inspiration by the saying, see no Evil. Hear no Evil. Speak no Evil. This piece does not just hold aesthetic significance but a spiritual one too as it means to lead a positive and peaceful life. Wearing the three mantras help to keep one in focus to empower you by taking lead of your emotions and blocking negativity. She has also designed royal diamond tiaras for Elizabeth Taylor. Lorraine Schwartz and her company have been in charitable activities to give back to the community. She once donated her Evil Eye masterpieces to the Art of Life gala for auction that will be of benefit to the New York City youth art organization whose mission is to expose upcoming artists to access art. She also has created a medical research foundation that support physicians with 225,000 dollars for a 3 year research in cancer in honor of her mother. All her designs are confidential until she releases the new designs on any upcoming red carper event. She does this because there is a stiff competition between designers therefore surprising the audience is the best way to unleash the latest design in store. She has managed to suit every class of the population as she has designer jewels that can also suit the middle class. This kind of versatility has been of help in her business as well as satisfying the population that fancy her work. References (2012). “Jewelry: Lorraine Schwartz.” Cheftreks. Retrieved from (2014). “Fashion Buzz: Lorraine Schwartz.” Gallery Atlantic. Retrieved from Stacie. (2012). “Jewelry: Lorraine Schwartz as One of the Best Jeweler Designs of all Time.” Glit and Glaze. Retrieved from Read More