The Jewel Store Managment - Term Paper Example

The Jewel Store Insert Insert The influence the jewelry equipment has is regarded highly. They have been known to influence interests, attitudes, purchase behavior and norms. The evaluation of a person is thus a factor to consider mainly by the women hence the most active players in the jewelry game. They have endeavored to be identified with a certain brand and opinions hence acquisition of given products and brands. Jewelry dictates social status and makes people conform to their expectations. Communication from the jewelers to the consumers is in such regard as to identify who they are and where they belong. Developing countries are bending on interpersonal relationship making the jewelry affair a crucial one worth adhering. Since the descent and adoption of technology, stores are now available online. The rate of spread of information on the internet is high and helps in the growth of businesses. Consumer behavior on the online platform is easy to monitor and follow. The organization requires the design of a website that will represent their mission and vision. The website will have the image of the store. It should ensure appeal and bring value back for the money made use by the company in developing the site. Customers ought to receive the same service and feeling they had when visiting the physical store by now visiting the online store. In coming up with the design, there are issues perceived to be a hindrance to the success of the company as now. Their brand positioning strategies is not up to the task. The jewelry store is not competitively positioned in terms of branding. As such, their customer base in rather limited and not growing anymore. The outfits of the jewels, which are expensive products yet highly valued by citizens is worth the pain in coming up with brands that meet the eye and satisfy customers. Store issues Brand deficiencies It is widely known that consumers perceive a brand based upon quality. Quality is associated with brand name. to be of higher quality. With this idea in mind, the jewelry store did and does not put into perspective the concept of quality in their design and assortment. According to research, a products and brands need to provide non-utilitarian benefits, which include fun and enjoyable experiences. The aspects of products as stated generate distinct emotional value for consumers. The store and its jewels have been known to attract emotions as it passes down generation-to-generation and customer to another. It can be defined that emotional value is the benefit that is categorically achieved from the feeling or affective influential trends states that one product generates. As a product category in its inducement of high involvement and the developing of interest jewelry. It tends to rejuvenate and ignite the emotion of consumer as they go through the stages of selection and proceeding to use the jewels in their daily lives (Blatstein, 2012 ). The store has to ascertain the need to acknowledge and pit into practice the fact that there is a positive relationship existing between brand consciousnesses and meeting emotional value. Consumer’s behavior shows that the higher the level of brand consciousness, the higher the urge and character to purchase to satisfy emotional needs. In addition, the aspects of functional and emotional values are in reality related, and their acknowledgment need be used in the market arena. The jewel store in all its plan earlier had failed to factor that perceived quality reinforces returns by influencing customer through a shopping experience, which creates a personal value patronage. The store assortment is a mix of both quality and substandard products. It has led to the customer mistrust of the product and affected their shopping behavior particularly at the store. The experience to them has not been fulfilling and led to search for alternatives. Equipping variety covers all the aspects and reasons a consumer enlists in the intention to buy a product. They look out for features that define quality and performance. The perception of high quality has been identified to be closely linked to differentiation and superiority of a particular brand. The idea and branding encourage customers to select brands that are trendy and competitively collected or manufactured. The fact that consumers may choose a specific product brand depending on the quality, their product brand purchase becomes increasingly affected by emotional needs they behold. The jewels store performed decimally when positive aspects are put into consideration pegged on the branding aspects. It has been known to increase the intent by customers to go out there and select ornaments to purchase. It is fulfilling to note that consumers that are satisfied emotionally with the purchases they make of the brand they like tend to re-purchase the brand sometime in the future bring newer customers even when other options are provided. Customer service When I join the team at the jewel store, I was served by an employee who had the worst attitude ever. They did not know I was a new employee. From that incident, I have encountered other cases where the customers are served in a manner not befitting of a company. It is demeaning to serve a customer in a manner likely to suggest that the shop owners do not require them. Jewel store has the potential to increase its revenue by more than half the current returns. People who enter the store need welcoming and somebody to make them feel at ease. In many occasions, I have witnessed customers stranded in the store not knowing the direction and floor plan especially for the new customers. Jewelry is a business of knowledge because the variations in the products offered need careful review and guide through the selection process. Moreover, some customers are sensitive in their selection process and as such take time during their selection of products. The jewels store attendants are not patient in attending to the customer’s needs. It has affected the selection process for customers to find their satisfying product. It influences negatively on the performance of the store because the consumers might pick on a product for a moment. However, because they failed to get their choice, their second visit to the store is affected (Blatstein, 2012 ). In addition, referrals from such customers or the purchase behavior are impacted. Customer service in the modern market shape up is supposed to be a 24-hour service on call or location. The jewelry store has not yet embraced the customer service to its finality yet it affects its service delivery. Customers are known to trust organizations are available always to attend to their needs anytime and answer their questions. The service comes handy when the customers need to check availability of products before visiting a store, inquire about one aspect of the products they bought and complained about their products. An ineffective service is more of an absent service. The absence of the service is what the store lacks. The management has not had time to put the customer service department in order. The voice of the company through their actions and words within and without the firm’s premise the are required to be good ambassadors of the store and relay a good image at all times. Management structure The customer service is in a mess because they have no leader, and the store management is not concerned with the need to foster good results. The management is focused on meeting monthly sales without strain to achieve and meet set targets. Leadership is a road map that guides service delivery from all employees. It is imperative that all employees speak in one voice when in and out of the store. It will help to protect the image of the store and assure their customers that the store is well on course. Location Location is considered a factor in the success of a business. Since the jewels store was started a while ago, the town shifted, and the store was left behind in an awkward location without ease of access. Consumer behavior has been analyzed to prefer easily accessible stores without complexity of locating. Many customers are attracted and maintained by a favorable condition of locating the store without problems or struggle. Solutions to issues in the Jewel store In designing the website of the jewel store, the main aim is to market the store, revamp its customer base and improve profitability. The website will host the product brands of quality as required by the customers. It will be developed in a manner that is easy to navigate and locate items that customers want to acquire. It will have a feedback area where the customers can comment on products and send queries concerning arising issues. The entire store needs an overhaul in the management structure. The management should be bent towards result orientation. They need to consolidate their styles of leadership by being role models on key factors like communication that hold together the company and facilitate the progress of the company. It should design a workshop for the members and encourage brainstorming sessions. It has been noted by psychologists that human beings become socially isolated when they stay away from each other for long. Meetings and forums help built a synergy and cohesion with rejuvenates the power to work and achieve results (Huselid, 2012). Poor service from attendants is a feature pointing towards dissatisfaction in one way or the other. Since some cannot solve problems concerning their welfare, the management ought to come up with a strategy to encourage and motivate workers. It will be geared towards enriching their enthusiasm, inspiring their thoughts and rejuvenating the energy wells. Proper communication channels should be stipulated in order to ensure that staff members are on the same page and become god ambassadors of the store to foster good image development. In addition to workshops and forums, some or all the employees should be trained on the art of courtesy and etiquette in service. It will enable members to change the perception on serving customers. The skill of communication, sales and marketing is cultivated by practice and rewards. The management should offer rewards for best serving attendants. It encourages the concept of competition hence improving quality of service (Lengnick-Hall, 2009). The rewards can be in better packages, leave policies or goodies. The main problem affecting the jewelry store is the quality of the brands they offer. The management needs to come up with strategies for brand positioning. Ornaments are sensitive pieces of work and people require the best for their money. The firm should come up with a business plan that seeks to select the best products by identifying a niche and the outcome from the endeavor. As they do so, concern should be in coming up with quality brands yet maintain prices to avoid overexploitation or scattering customers. The management might be tempted to bring into the store counterfeit products into the store for the unsuspecting customers. Such a move spells doom for the future of the company. It might yield results yet a hazardous affair. The available stock can be given time to move off the shelves or be cleared at ones. A campaign and advertisement of a new product outfit of the store should be held to inform the customers of the new endeavor. The ads should be consistent with the quality of the products on offer. The adverts should be well structured to bring out the true nature of the new products, which are meant to cut a niche in the market share. Gems are a product for prestige. The store should not desire for cheaper products. The selection of the product by the customers is keenly executed based on specific design, material, color and the prices for the jewelry. The entire workforce should also be taken through the information about the new products to avoid confrontation from customers. An integrated information system is the recommendation to achieve a well-executed design that achieves results. To obtain quality, the store management should hunt for suppliers of quality products. Solving the supply issue of sourcing products from suppliers of quality will build the customer trust. When a store has managed to attract and maintain customers, it will forever keep being successful (Huselid, 2012). Designing a competitive approach to the development of a new store brand. It was also identified that the store was located within a section the town that was ones rich with customers. That is a fact that held true in the past but now the store seems to be forgotten and left behind in terms of accessibility and reach for customers. To avert the issue about location, their solution is to move the store from its current location and locate it in the central business district of the town or a space nearer to the customers. A store should be sought for; stock transferred and customers informed about the new location to avoid confusion. Some customers not be in a position to get the information hence a the transfer process should be in phases. The old store can be maintained for some time for directing customers to the new store. On the other hand, the new store should be operational, and promotions about the new locations are intensified through various channels. The website to be designed comes in handy when spread of information is an event to be accomplished. The design should seek to fulfill integrated information management. It will involve linking the information across the social platform pages (Blatstein, 2012 ). The message presentation across the various platforms should speak the same thing product. The employees should be in accord with the message. It has been proved that the consistency of messages across the different channels builds a space in the heart of customers and will always remember to come to the store to make purchases wherever they want to shop. In conclusion, various aspects of the store need an overhaul process. The management should be restructured. The product brand should be streamlined to meet the market niche specification, and quality product suppliers should come up with the brands. Worker training helps foster their service delivery. In addition, encouragement and improvement of the staff welfare builds confidence, enthusiasm and the attendants will always work with inspired minds. The development of the website will serve as a new start for the store and as such will shape the new store for readiness to take hold of the market in a short while. Understanding customer is at the heart of a new undertaking. They desire to maintain their social classes and as such the Jewel store will offer them quality at affordable prices. References Blatstein, I. (2012 ). Strategic Planning: Predicting or Shaping the Future. Organization Development Journal, 30(2), 32. Huselid. (2012). Technical and strategic human resources management. Journal of resource administration, 12(3), 1-33. Lengnick-Hall, M. (2009). Strategic human resource management. Retrieved NOV 10, 2014, from Observation Organization: www.observatoriorh.org/.../LENGNICK_StrategicHR_Manag_2009.pdf Read More