We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

How might an organization create and sustain competitive advantage through the strategic use of design thinking Your task for this particular project is to promote the concept of Design-Thinking within a business organisation of your choice. Company begi - Essay Example

Comments (0)
Summary
Design thinking is used to describe a variety of factors, and fundamentally, it is commonly assumed a halfway house between analytical thinking or inductive and deductive thinking and intuitive reasoning and decision-making. By considering both extremes, design thinking has…
Download full paper
GRAB THE BEST PAPER
How might an organization create and sustain competitive advantage through the strategic use of design thinking Your task for this particular project is to promote the concept of Design-Thinking within a business organisation of your choice. Company begi
Read TextPreview

Extract of sample
How might an organization create and sustain competitive advantage through the strategic use of design thinking Your task for this particular project is to promote the concept of Design-Thinking within a business organisation of your choice. Company begi

Download file to see previous pages... Consequently, firms are more concerned about following rules and procedure than striking out and taking risk. To address this, he proposes design thinking as the best framework through which a business can reinvent itself in a strategic manner. Ideally, the design thinking approach in a contemporary company would require that it address emerging albeit poorly understood changes in customer desires changes in technology and the competitive environment so that the firm may strategically position itself and acquire a sustainable competitive advantage.
The best way to illustrate the benefits that can accrue from design thinking is to take a case study of a firm that has over the years enjoyed continued growth in revenues and margins and it has ended up relying on rigorous analysis of performance based on past objectives and future expectations to project results. However, with time this model inevitably begins to become infective because it brings about predictability and inflexible schemata that gradually precludes innovativeness and results in consumer apathy as the firm fails to adapt to changes. In the past decades Microsoft Inc. an example of a firm that has retrospectively enjoyed immense success but are being forced by circumstance to adopt design thinking or risk losing competitive advantage in the face of changing customer taste and technological developments.
Before the 90s, Microsoft had been enjoying considerable success in the software industry by making operating systems; however, with the dawn of the 21st century fast approaching they were beginning to lose their lustre. This is evidenced by the fact that as other firms were launching new innovative products such as video games consoles, Microsoft stood by the sideline watching its contemporaries and start-ups wade into a field in which it should have held competitive advantage. In 1999, Microsoft was faced with the reality of market saturation in its core products, ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Organisation of choice: Sony - Strategic use of Design-Thinking
Today, due to a highly competitive operating environment, organisations have devised new ways of ensuring competitiveness in a crowded market. Most organisations have realised that the traditional problem solving methods are no longer viable due to sophistication of organisations.
6 Pages(1500 words)Essay
Strategic use of Design-Thinking
Design thinking can be described as a cognitive process of developing practical improvements to organizational performance by combining rationality, empathy and creativity (Jones, 2008). Empathy refers to the process of understanding the context of a particular problem, creativity entails generating solutions and insights that can be useful in solving the problems while the element of rationality helps in analyzing the identified solutions and insights to determine if the fit the contexts of the problems.
6 Pages(1500 words)Essay
Design thinking- what is design thinking How might an organization create and sustain competitive advantage through the strateg
Design thinking is basically a process of modifying the business processes in such a way that they create new opportunities which a company can use to improve business productivity and profitability. Design thinking closely related to the concept of innovation which means coming up with new ideas that can be used to improve business productivity and efficiency.
6 Pages(1500 words)Essay
Design Thinking
Design thinking is a relatively new and contemporary way of thinking, but is catching on very fast. Nowadays design thinking is used in a range of places that is institutions, organizations and businesses. More so, design thinking is advisable to upcoming designers as it is believed that if a designer knows how to approach problems and have an idea how to solve those problems businesses will grow quickly.
8 Pages(2000 words)Essay
How might an organization create and sustain competitive advantage through the strategic use of design thinking Your task for t
High innovation among the trading firms is notable within this era of globalization (Karen, 2010, p. 15). However, globalization is seen to be a threat to some extent as innovations are simply taking over the older ones thus necessitating constant innovation for organizations in order to be ascertained of survival within this current framework (Norgaard, 2012, p.
8 Pages(2000 words)Essay
Defining concept of design thinking
Simon’s 1969 publication The Sciences of Application and the 1973 publication Experiences in Visual Thinking by Robert McKim. This paper will explore the concept and definition of design thinking. Design Thinking is regarded as a multidisciplinary,
7 Pages(1750 words)Essay
Defining concept of design thinking
This is possible because design thinking brings out effective forecasting drafts which can easily initiate the implementation of the management plans. It can as well be taken to
8 Pages(2000 words)Essay
Design Thinking
s a key promoter of innovation across different platforms, as well as providing solutions to a number of complex problems that business face within the modern day world. As such, a number of top business schools across the world, as well as engineering and design schools are
8 Pages(2000 words)Essay
Effectively Communicating Corporate Social Responsibility Initiatives
This essay discusses that commonly, people have tended to raise suspicions based on the sudden goodwill of corporations performing well in terms of their profit ratings, given that they are perceived as having hidden agenda in relation to their active engagements in CSR. This case study has sought to highlight the various effective ways that can...
22 Pages(5500 words)Essay
Design Thinking
Instead of focusing on solving a particular problem, design thinking has a wider goal of obtaining a better future outcome. Through a consideration of the future and present conditions and the parameters of a problem, a simultaneous exploration of alternative solutions
7 Pages(1750 words)Essay
Let us find you another Essay on topic How might an organization create and sustain competitive advantage through the strategic use of design thinking Your task for this particular project is to promote the concept of Design-Thinking within a business organisation of your choice. Company begi for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us