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Advanced Media - Case Study Example

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For this reason, most organizations have adopted digital media to maximize on revenue collection. Major League Baseball is one of the many companies that rely on the use of digital media in promoting its services…
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Advanced Media
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Advanced Media

Download file to see previous pages... In such a fixe position, the Major League Baseball Advanced media (MLBAM) has had an influence on MLB. Some of them are as discussed below.
MLBAM offers technological professionalism to MLB. It is in charge of all the television rights, online networks, website issues and club investments. Through this, it has been able to generate more than & 87 million for MLB (Elberse & Laffel, 2011). Years ago, MLB relied on revenue generated solely from ticket sale, stadium concession and clubs contribution. However, through the merchandising influence by MLBAM, it has been able to sell MLB-branded items like for instance hats, jerseys and baseballs. This merchandise was evident for instance when an MLB club; Boston Red Sox won the Baseball league in 2004. In less than a day after the win, there was a $ 4.8 million revenue generation from the club’s gear.
After the return of MLBAM’s top executives from the Apple’s Headquarters, it became evident through a mobile meeting they held with Steve Jobs that they had been selected to show case a sport-related application on behalf of the iPad. This is because of its good reputation of having a convincing league website and having a genuine success record of accomplishment in the digital media history. From the reports, MLBAM is in a position to generate more than $440 million of revenue from the sale of tickets, money from paid content, adverts and involving itself in merchandise practice (Elberse & Laffel, 2011).It is true most business ventures have failed in surviving in a digital environment. Luckily, MLBAM has overcome such limitations and associated failures. With such a good record, the company came up with the At Bat app, which became the second sort after application on iPhones and IPods. With it having featured among the best selling apps on iTunes, it got so many names. For instance, Macworld ...Download file to see next pagesRead More
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