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In an effort to achieve the objectives of globalization, the social media has played a phenomenal role in enhancing the realization of such objectives. It is evident that social media has taken over all forms of communication in both the developed and the underdeveloped…
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Role of Social Media In an effort to achieve the objectives of globalization, the social media has played a phenomenal role in enhancing the realization of such objectives. It is evident that social media has taken over all forms of communication in both the developed and the underdeveloped countries. As such, the field of journalism, mass media, and communication has embraced social media not only as a means to an end, but also as a fundamental facet of the digital era.
Social media takes several forms with the most common ones being Facebook (Mark Zukerberg), Twitter (Jack Dorsey), Instagram (Kevin Systrom), and LinkedIn (Reid Hoffman). Despite the conventional assumption that social media suited the Millennial Generation, it is evident that Baby boomers have adopted social media as the contemporary form of communication. The question relating to the means in which social media has shaped an individual’s life shares almost similar answers from everyone who utilizes social media. As such, it is evident that social media has shortened communication channels, making it easier to reach out to people at low costs regardless of the physical distance. For instance, communicating abroad through mobile networks require additional charges unlike social media whereby all that is needed is a reliable internet connection. The reduced costs of communication that accompany social media have enhanced social interaction among peers. As such, social media has removed some of the inherent barriers to effective communication among individuals who could not afford the extra costs of communicating with people abroad.
Social media has been embraced in the business world to enhance the process of establishing a global market. As such, various social media play different role in ensuring that the intended message is communicated as desired. For instance, Facebook and Twitter allow users to communicate in short messages also termed as “Micro blogs.” On the other hand, Instagram allows users to communicate in form of picture messages. LinkedIn takes a different approach and creates a platform for work professionals to share their profiles. As such, every aspect of social media is differentiated to ensure that the user needs are met without overlapping. The functions of different social media ensure that the services offered are all round, making it a comprehensive communication platform.
Social media, being a comprehensive communication platform, has myriad drawbacks besides boasting of numerous benefits. The most evident benefit of social media is that it has made it easier for the global community to communicate. The business world boasts of social media as a platform to realize the objective of penetrating to foreign markets (Jussila, Hannu, and Maija, 9). In addition, the social media has been used as a platform to perform campaigns, send peace messages, and reduce violence through non-physical protests. For instance, in December 17, 2010, young Tunisians organized peaceful protests of Facebook and Twitter against the oppressive era of President Zine El Abidine Ben Ali who had been in power for 23 years (Fox). The event is an example of non-physical protests attributable to social media.
On the other hand, the drawbacks of social media are almost tangible citing examples from the increased rates of crime and criminal activities perpetrated through social media. In addition, the cyber bullying is a common phenomenon among teenager and young adults whereby it is known to cause depression and torture to the victim. As such, some users of social media have utilized the platform for personal interests that are not geared towards embracing humanity, as it is required.
The role of social media is inexhaustible considering that the social, economic, and political spheres are dynamic. It is imperative to speculate the trends of social media to ensure that emerging trends are not unprecedented (Straubhaar, Joseph, and LaRose, 312).
Work Cited
Fox, Zoe. 9 Social Media Uprisings That Sought To Change The World In 2011. Mashable. N.p., 2011. Web. 18 June 2015. Retrieved from http://mashable.com/2011/12/07/social-media-uprising-activism/
Jussila, Jari J., Hannu Kärkkäinen, and Maija Leino. Innovation-Related Benefits Of Social Media In Business-To-Business Customer Relationships. International Journal of Advanced Media and Communication 5.1 (2013): 4. Print.
Straubhaar, Joseph D., and Robert LaRose. "Media and Society." Media Now: Understanding Media Culture and Technology. 4th ed. Belmont, CA: Thomson/Wadsworth, 2004. Print. Read More
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