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The research will assess how designers of employee workplaces use the global concepts of marketing and high tech products and services in the design of commercial workplaces (Viswanath 28 and Gacenga et al. 93). This will be done by conducting a research that is based on primary…
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Research Question Silicon Valley has conceptualized global markets in the commercial workplace planning; to what extent dothese radical reorganized workplaces determine tomorrow’s workplace design?
The research will assess how designers of employee workplaces use the global concepts of marketing and high tech products and services in the design of commercial workplaces (Viswanath 28 and Gacenga et al. 93). This will be done by conducting a research that is based on primary data collection method (Venable 120). Such will entail the use of a focus group, face-to-face interviews, observation and surveys (Shouhong and Wang 548). Interview questions will be formulated so that they will elicit response from the respondents (Venable and Richard 142). The questions will also include Likert Scale for trend and relationship identifications (Orfield 138).
The population of interest will be Silicon Valley. However, representatives from Brighton University will also be included in the study. This population will assist in identification of key metrics that include color and design of workplaces (McMahon 570).
The research will assist in gathering essential data, which will be used in the process of testing the hypothesis that workplace could assist in improving productivity and enhancing attainment of creativity in the workplace (Mangalaraj et al. 250). This is because in marketing, value addition is vital in the presentation of products and services. Such facilitates in increasing the quality level, which is a key focus for most of the customers who like quality products and services. Increment of quality level also ensures that an organization is able to compete with others favourably in the market (Gregor and Alan 338). The research will also yield insightful information on how creativity and productivity can be enhanced in organizations (Landwehr et al. 93).
Works Cited
Gacenga, Francis, et al. "A Proposal and Evaluation of a Design Method in Design Science
Research." Electronic Journal of Business Research Methods 10.2 (2012): 89-100. Business Source Complete. Web. 1 Feb. 2014.
Gregor, Shirley, and Alan R. Hevner. "Positioning and Presenting Design Science Research for
Maximum Impact." MIS Quarterly 37.2 (2013): 337-A6. Business Source Complete. Web. 1 Feb. 2014.
Landwehr, Jan R., Daniel Wentzel, and Andreas Herrmann. "Product Design for the Long Run:
Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure." Journal of Marketing 77.5 (2013): 92-107. Business Source Complete. Web. 1 Feb. 2014.
Mangalaraj, George, et al. "Distributed Cognition in Software Design: An Experimental
Investigation of the Role of Design Patterns and Collaboration." MIS Quarterly 38.1 (2014): 249-A5. Business Source Complete. Web. 1 Feb. 2014.
McMahon, C. A. "Reflections on Diversity in Design Research." Journal of Engineering Design
23.8 (2012): 563-576. Business Source Complete. Web. 1 Feb. 2014.
Orfield, Steven J. "Aging Research, Design Education, And The Perceptual Limits In Seniors
Housing Design: Development Of A Research-Based Design Model For Better Aging Environments." Seniors Housing & Care Journal 21.1 (2013): 136-144. Business Source Complete. Web. 1 Feb. 2014.
Shouhong, Wang, and Wang Hai. "A General Structure of Applied Design Research Studies."
Proceedings for the Northeast Region Decision Sciences Institute (NEDSI) (2013): 645-653. Business Source Complete. Web. 1 Feb. 2014.
Venable, John, and Richard Baskerville. "Eating Our Own Cooking: Toward A More Rigorous
Design Science Of Research Methods." Electronic Journal of Business Research Methods 10.2 (2012): 141-153. Business Source Complete. Web. 1 Feb. 2014.
Venable, John. "Incorporating Design Science Research and Critical Research into an
Introductory Business Research Methods Course." Electronic Journal of Business Research Methods 9.2 (2011): 119-129. Business Source Complete. Web. 1 Feb. 2014.
Viswanath, Venkatesh. “Bridging the qualitative-quantitative divide: guidelines for conducting
mixed methods research in information systems”. MIS Quarterly. Vol. 37. Issue 21. Web. 1 Feb 2014. Read More
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